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Course Content
Introduction to Nigerian E-commerce SEO course
In this module of this ecommerce SEO course, you will learn what is SEO, its benefits to E-commerce business owners in Nigeria.
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benefits of e-commerce SEO
00:00
E-commerce sales funnels
00:00
Website trust Pages
00:00
Ecommerce SEO strategy and Initial SEO Audit module
This module of the Nigerian ecommerce SEO course focuses on helping you create an SEO strategy that works for your ecommerce business and audit your website for your ecommerce SEO journey.
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E-commerce SEO Strategy
00:00
Initial ecommerce SEO audit
00:00
Best E-commerce store structure and important SEO plugins module
In this module of this ecommerce SEO training, you will learn the right ecommerce website structure, the right plugins to install, how to speed up your website, and all the essential introductory technical SEO fixes.
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SEO-optimized e-commerce website Structure
00:00
WordPress E-commerce SEO Plugins
00:00
Speeding Up an E-commerce store
00:00
Ecommerce SEO Keyword Research module
This module of this ecommerce SEO course teaches you how to research the best keywords for your website.
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Product Page Keyword Research
00:00
Blog Post Keyword Research
00:00
Bulk keyword research
00:00
Google tools for Keyword Research
00:00
Keyword Clustering and Prioritization
00:00
E-commerce website on-page optimization module
In this topic of the ecommerce SEO course, you will learn how to optimize the money pages of your e-commerce store. "Homepage, Category page, and Product page"
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E-commerce Homepage SEO Optimization
00:00
E-commerce Category Pages Optimization
00:00
E-commerce Product Page Optimization
00:00
How to manage an e-commerce blog module
In this module of the ecommerce SEO course, you will learn how to structure your blog, and how to write SEO optimized articles that rank high on Google, and get cited by AI-powered answers
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E-commerce Blog Structure
00:00
Writing a blog post
00:00
Local SEO for ecommerce stores module
In this module of this ecommerce SEO course, you will learn how to optimize your e-commerce business, to show up higher in local searches.
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Local SEO for E-commerce Stores
00:00
Nigerian E-commerce Location Page
00:00
Setting up Google Business Profile
00:00
Building e-commerce website authority module
In this ecommerce SEO course module you will learn how to build your website authority through backlinks, citation and brand awareness.
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Local Citations for E-commerce Stores
00:00
E-commerce Store Backlinks Building
00:00
Tracking ecommerce SEO campaigns module
In this module of the ecommerce SEO course, you will learn how to use Google free tracking tools to understand how your SEO efforts are performing.
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Google Search Console Tracking
00:00
E-commerce Google Analytics Tracking
00:00
Conclusion module
In this ecommerce SEO course module i will walk you through mistakes you should avoid as a newbie.
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Common E-commerce SEO Mistakes
00:00
Best E-commerce SEO course for Nigerian businesses

The benefits of ecommerce SEO in Nigeria lesson

In this foundational lesson, we introduce you to the concept of Search Engine Optimization (SEO) and explain the benefits of e-commerce SEO and why SEO is one of the most powerful digital marketing strategies for e-commerce businesses in Nigeria.

You will gain a clear understanding beyond just the benefits of ecommerce SEO but also how it works behind the scenes to help online stores appear on the first page of Google when potential customers search for products or services.

One of the main benefits of ecommerce SEO we will explore is how ranking high on those searches directly leads to sales. We will use Jumia as an example.

This lesson covers:

  • What SEO is and how search engines like Google determine rankings

  • Why SEO is crucial for Nigerian e-commerce businesses in today’s competitive market

  • The difference between organic traffic and paid traffic (Google Ads, Instagram Ads, etc.)

  • Real-life examples of how Nigerian online stores have grown using SEO

  • How SEO builds trust with customers and contributes to long-term business growth

  • The return on investment (ROI) of SEO compared to paid advertising

  • The benefits of ecommerce SEO

    • Increased organic traffic and brand visibility

    • Reduced reliance on paid ads

    • Better user experience and site performance

    • Higher credibility and customer trust

    • Long-term, sustainable growth

    • Expanded reach across regions and search types

By the end of this lesson, you will understand why SEO is not just a marketing strategy, but a growth engine for e-commerce businesses in Nigeria, and how it can help you get found by the right customers without constantly spending on ads.

You can also check out our done-for-you e-commerce SEO service.

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