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Course Content
Introduction to E-commerce SEO in Nigeria
In this module, you will learn what is SEO, its benefits to E-commerce business owners in Nigeria.
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benefits of e-commerce SEO
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Nigerian E-commerce SEO student
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Must-Have SEO Pages
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SEO strategy and Initial Audit
This Topic focuses on helping you create a strategy that works for your business. After which, you will audit your website to know the next step to take in your SEO journey.
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E-commerce SEO Strategy
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Initial SEO audit
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SEO optimized E-commerce store structure, and SEO plugins
In this topic, you will learn the right website structure for SEO, the right plugins to install, how to speed up your website, and all the essential technical SEO fixes.
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SEO-friendly e-commerce Structure
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WordPress E-commerce SEO Plugins
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Speeding Up an E-commerce store
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Keyword Research
This module teaches you how to research the best keywords for your website
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Product Page Keyword Research
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Blog Post Keyword Research
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Full scale blog Keyword Research
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Google tools for Keyword Research
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Keyword Clustering and Prioritization
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On-page optimization
In this topic, you will learn how to optimize the money pages of your e-commerce store. "Homepage, Category page, and Product page"
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E-commerce Homepage Optimization
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E-commerce Category Pages Optimization
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E-commerce Product Page Optimization
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Managing an SEO blog
In this topic, you will learn how to structure your blog, and how to write SEO optimized articles that rank high on Google
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E-commerce Blog Structure
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Writing a blog post
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Local SEO for Nigeria e-commerce
In this topic, you will learn how to optimize your e-commerce business, to show up higher in searches in the locations you serve.
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Local SEO for E-commerce Stores
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Nigerian E-commerce Location Page
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Setting up Google Business Profile
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Building Website Authority
An authoritative website is essential to rank higher on Google searches. Hence you need to build your website authority by building backlinks, citation and brand awareness.
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Local Citations for E-commerce Stores
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E-commerce Store Backlinks Building
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Tracking performance
In this topic you will learn how to use Google free tracking tools to understand how your efforts are performing.
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Google Search Console Tracking
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E-commerce Google Analytics Tracking
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Conclusion
Here i will walk you through mistakes you should avoid as a newbie.
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Common E-commerce SEO Mistakes
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E-commerce SEO for Nigerian businesses

In this foundational video lesson, I will introduce you to the key website pages every business should create to build trust with users and optimize for search engines.

In this lesson, I emphasized how Google prioritizes trusted sources when delivering search results and how the right on-site content helps establish credibility and transparency.

What This Lesson Covers:

  1. The Importance of Trust in SEO:

    • Google aims to provide the best answers from trusted sources.

    • Trust is built not only through content but also through transparency about your business.

    • Human users and Google both need to see evidence that a real, reliable business operates the website.

  2. Critical Pages to Create:

    1. About Us Page

    • Describe your business clearly: who you are, what you do, and when you started.

    • Optional: Include your mission, vision, and any relevant business milestones.

    • You can also list your team members here or link to a dedicated team page.

    2. Team Page (Optional)

    • Highlight the key individuals in your company.

    • Helps humanize your brand and build more trust.

    3. Author Bio Section (Autobio)

    • A small author description is added to blog posts (either at the top or bottom).

    • Signals to Google that content is produced by a real person with authority or expertise.

    • Should be added site-wide to all blog content.

    4. Returns & Refund Policy Page

    • Reassures customers that they can return or replace faulty products.

    • Builds credibility and trust, especially for e-commerce businesses.

    5. Privacy Policy Page

    • Important if you collect payments or user data.

    • Demonstrates that user information is handled securely and ethically.

    6. FAQ Page (Optional)

    • Contains answers to common customer questions.

    • Enhances user experience and adds relevant SEO content.

    • Considered the least critical among the listed pages, but still useful.

Key Takeaways:

  • Trust is central to SEO. Your website must appear legitimate to both users and search engines.

  • These core pages act as trust signals that show Google and visitors that your site is safe, transparent, and run by real people.

  • A strong foundation of business information pages increases your chances of ranking and converting traffic.

  • This setup also helps prevent poor reviews and builds a sustainable online presence.

What’s Next:

In the next module, students will dive into the first step in any SEO campaign: conducting an SEO audit. This will involve evaluating your website’s current state to prepare for optimization and long-term growth.

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