How to develop an ecommerce SEO strategy for any size of Nigerian ecommerce store.

Here is how to structure your e-commerce SEO strategy based on two key factors your product catalog size and your annual revenue or budget.

Here is how Nigerian e-commerce brands (selling via Shopify, WooCommerce, or Jumia-style websites) can apply it.

Ecommerce SEO strategy by Product Catalog Size

1. Single Product Store

If your ecommerce store has just 1 product store, here is a suitable ecommerce SEO strategy. (Example: a skincare brand selling just one serum or an electronics shop selling one type of gadget.)

• Optimize your homepage like a full landing page (like a product page) targeting your main keyword.
  → Example: “Best organic face serum in Nigeria”

• Create middle-of-funnel (MoF) content like:

  • “Your Brand vs Competitor” comparisons

  • “Best [product category] in Nigeria” lists

• Add a few top-of-funnel (ToF) blog posts targeting broad topics like “How to treat acne naturally.”

• Build backlinks mainly to your homepage from press releases, Nigerian blogs, business directories, and review sites.

• Plan content for when you will launch more products.

2. Small Catalog (2–50 Products)

If your ecommerce store has few products like 2 to 50 products (Example: a boutique fashion brand or mini-electronics store), here is a suitable seo strategy for ecommerce.

• Focus on money pages — product and collection pages.

• Create sub-collections for different keyword variants.
  → Example: “Men’s Sneakers,” “Women’s Sneakers,” “Affordable Sneakers in Lagos.”

• Use press releases or PR mentions for homepage backlinks (e.g., on pulseng, Legit.ng).

• Use guest posts or link insertions for collections/blogs on Nigerian niche blogs.

3. Medium Catalog (50–500 Products)

If your ecommerce store has 50 to 500 products, use this SEO strategy for ecommerce. (Example: a mid-sized electronics or cosmetics e-commerce store)

• Skip ToF blogs initially; focus on collections and high-ticket items.

• Avoid keyword overlap between products and categories.

• Continue using PR, guest posts, and local link insertions for backlinks.

• Consider schema markup and structured data to improve product visibility on Google Nigeria.

4. Large Catalog (500+ Products)

If your ecommerce store has a large product range like jumia, use this ecommerce website SEO strategy. (Example: a full-scale online supermarket or gadget store)

• Don’t start with blogs. Instead, focus on optimizing categories and key product categories.

• Canonicalize most product pages to their main category pages to manage crawl budget efficiently.

• Build backlinks to homepage and main collections using PR, collaborations, and niche features.

• Use internal linking strategically for crawl depth.

Ecommerce SEO strategy by annual revenue/budget

₦0 – ₦5M monthly revenue

• Be smart with your budget.

• Use AI tools for content creation, optimize your site yourself using this free ecommerce SEO course.

• Avoid cheap SEO agencies offering “₦100,000/ecommerce month packages” they often deliver low-quality results.

• Consider hiring freelancers or consultants for short-term audits or mentorship.
• Focus on building topical authority with consistent blog content.

Above ₦5M Monthly revenue

• Now you can hire vetted SEO agencies or specialized freelancers.

• Vet them through case studies and referrals.

• Focus on scaling traffic and conversions, not just rankings.

• Keep doing DIY SEO but start fixing technical issues and improving money pages.

• Avoid generic “monthly SEO packages” — your brand now needs performance-driven growth.

Key Takeaway for Nigerian E-commerce Founders

• Your SEO strategy should match your stage of growth not just your ambition.

• Focus on what actually drives revenue and Google visibility in your niche.

• Whether you are running a one-product skincare brand or a Jumia-style marketplace, the same principle applies:
  Scale your ecommerce SEO strategy with your catalog and cash flow.

You will also learn in this ecommerce SEO strategy lesson:

• How to build content that ranks in AI Overviews and answer engines

• The correct backlink strategy based on your business size

• When to implement SEO yourself and when to hire an agency

You will also understand the importance of auditing your website as the foundation of your SEO efforts.

By the end of this lesson, you will have a clear roadmap to create an effective, scalable SEO strategy, plus insights into how to regularly audit and improve your site for long-term success.

You can also check out our ecommerce SEO service.