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Course Content
Introduction to Nigerian E-commerce SEO course
In this module of this ecommerce SEO course, you will learn what is SEO, its benefits to E-commerce business owners in Nigeria.
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benefits of e-commerce SEO
00:00
E-commerce sales funnels
00:00
Website trust Pages
00:00
Ecommerce SEO strategy and Initial SEO Audit module
This module of the Nigerian ecommerce SEO course focuses on helping you create an SEO strategy that works for your ecommerce business and audit your website for your ecommerce SEO journey.
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E-commerce SEO Strategy
00:00
Initial ecommerce SEO audit
00:00
Best E-commerce store structure and important SEO plugins module
In this module of this ecommerce SEO training, you will learn the right ecommerce website structure, the right plugins to install, how to speed up your website, and all the essential introductory technical SEO fixes.
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SEO-optimized e-commerce website Structure
00:00
WordPress E-commerce SEO Plugins
00:00
Speeding Up an E-commerce store
00:00
Ecommerce SEO Keyword Research module
This module of this ecommerce SEO course teaches you how to research the best keywords for your website.
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Product Page Keyword Research
00:00
Blog Post Keyword Research
00:00
Bulk keyword research
00:00
Google tools for Keyword Research
00:00
Keyword Clustering and Prioritization
00:00
E-commerce website on-page optimization module
In this topic of the ecommerce SEO course, you will learn how to optimize the money pages of your e-commerce store. "Homepage, Category page, and Product page"
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E-commerce Homepage SEO Optimization
00:00
E-commerce Category Pages Optimization
00:00
E-commerce Product Page Optimization
00:00
How to manage an e-commerce blog module
In this module of the ecommerce SEO course, you will learn how to structure your blog, and how to write SEO optimized articles that rank high on Google, and get cited by AI-powered answers
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E-commerce Blog Structure
00:00
Writing a blog post
00:00
Local SEO for ecommerce stores module
In this module of this ecommerce SEO course, you will learn how to optimize your e-commerce business, to show up higher in local searches.
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Local SEO for E-commerce Stores
00:00
Nigerian E-commerce Location Page
00:00
Setting up Google Business Profile
00:00
Building e-commerce website authority module
In this ecommerce SEO course module you will learn how to build your website authority through backlinks, citation and brand awareness.
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Local Citations for E-commerce Stores
00:00
E-commerce Store Backlinks Building
00:00
Tracking ecommerce SEO campaigns module
In this module of the ecommerce SEO course, you will learn how to use Google free tracking tools to understand how your SEO efforts are performing.
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Google Search Console Tracking
00:00
E-commerce Google Analytics Tracking
00:00
Conclusion module
In this ecommerce SEO course module i will walk you through mistakes you should avoid as a newbie.
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Common E-commerce SEO Mistakes
00:00
Best E-commerce SEO course for Nigerian businesses

How to perform an initial ecommerce SEO audit

In this lesson, you will learn how to perform a complete ecommerce SEO audit using both free and paid tools.
An SEO audit helps you identify what’s working and what needs improvement on your ecommerce website, from technical issues to content and page performance.

You can also get a free ecommerce SEO audit from Awele SEO agency.

This SEO audit step is for ecommerce stores that already have a basic website structure in place (like Shopify, WooCommerce, or custom sites with proper category and product pages).
If you’re using only landing pages, you can skip this step and move to the next module.

Step 1: How to prepare a website for an ecommerce SEO audit

Before starting your ecommerce SEO audit, make sure your website structure is ready.
That means you have the following pages already set up:

  • Homepage

  • Category pages (e.g., Men’s Shoes, Electronics, etc.)

  • Product pages

  • Blog section (optional but recommended)

Once your site is ready, copy your homepage URL, you will use it in the audit tools.

Step 2: How to crawl your website using screaming frog (free tool)

The first tool you will use is Screaming Frog SEO Spider.

How to use it:

  1. Go to Google and search “Screaming Frog download.”

  2. Install the free version (it lets you crawl up to 500 URLs).

  3. Open the tool and paste your website URL.

  4. Click Start to begin crawling your site.

As the tool scans your website, it shows you valuable data like:

  • Missing or duplicate meta titles/descriptions

  • Broken links

  • Low word count pages (thin content)

  • Missing H1 tags

  • Redirect chains

  • Blocked pages

Once the crawl is complete, review each issue and note the ones that appear frequently, those are your top priorities.

Step 3: How to run a site audit using Ubersuggest (paid tool)

Next, use Ubersuggest to get a more visual overview of your site’s SEO health.

Steps:

  1. Visit https://neilpatel.com/ubersuggest/.

  2. Go to Site Audit and enter your website URL.

  3. Click Enter to run the audit.

Ubersuggest will analyze your site and show issues such as:

  • Site speed and performance (especially on mobile)

  • Critical errors like broken pages

  • Pages with thin or duplicate content

  • SEO score and overall health

Focus first on high-priority errors (marked in red).
For example:

  • If your site is slow → Optimize your images or switch to a faster host.

  • If pages have thin content → Add detailed, helpful descriptions.

  • If you have broken pages → Fix or redirect them.

Step 4: How to analyze and prioritize your SEO fixes

After your ecommerce SEO audit, go through your results and group issues into these categories using a spreadsheet:

Issue Type Action Step
Critical Errors (High Priority) Fix slow pages, broken links, duplicate meta tags, and blocked URLs.
Content Issues Add more product descriptions, blog posts, or category content.
Technical Issues Check sitemap, robots.txt, and ensure proper indexing using Rank Math SEO.

Your goal is to fix all critical errors first, then move on to content optimization.

Step 5: Start Content Optimization

Once you have fixed the critical technical issues, start working on your content.

Here is the process you will follow:

  1. Audit results → Identify thin or missing content.

  2. Create and optimize new content.

    • Start with product pages (bottom-of-the-funnel).

    • Then move to category pages and homepage.

    • Finally, build blog posts for awareness and education.

  3. Focus on bottom-of-funnel keywords (those close to buying intent).

  4. Gradually move to middle and top-of-funnel keywords to attract more visitors.

Step 6: Re-run the Audit

After making your fixes, re-run both Screaming Frog and Ubersuggest audits.

Compare your new results:

  • Are the issues resolved?

  • Has your SEO score improved?

  • Are all important pages now indexable?

If everything looks good, you have successfully completed your ecommerce SEO audit!

Key Tools Used

Pro Tip: Make Ecommerce SEO Audits a Routine

Your ecommerce site will continue to grow, new products, new categories, new pages.
That is why you should repeat your ecommerce SEO audit every month to:

  • Catch errors early.

  • Maintain high site speed.

  • Keep content fresh and optimized.

Conclusion

A well-done ecommerce SEO audit is the foundation for every successful SEO campaign.
By identifying and fixing your website’s weaknesses early, you set your store up for better rankings, faster performance, and higher conversions.

Check out Awele SEO agency’s ecommerce SEO service.

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