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Course Content
Introduction to Nigerian E-commerce SEO course
In this module of this ecommerce SEO course, you will learn what is SEO, its benefits to E-commerce business owners in Nigeria.
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benefits of e-commerce SEO
00:00
E-commerce sales funnels
00:00
Website trust Pages
00:00
Ecommerce SEO strategy and Initial SEO Audit module
This module of the Nigerian ecommerce SEO course focuses on helping you create an SEO strategy that works for your ecommerce business and audit your website for your ecommerce SEO journey.
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E-commerce SEO Strategy
00:00
Initial ecommerce SEO audit
00:00
Best E-commerce store structure and important SEO plugins module
In this module of this ecommerce SEO training, you will learn the right ecommerce website structure, the right plugins to install, how to speed up your website, and all the essential introductory technical SEO fixes.
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SEO-optimized e-commerce website Structure
00:00
WordPress E-commerce SEO Plugins
00:00
Speeding Up an E-commerce store
00:00
Ecommerce SEO Keyword Research module
This module of this ecommerce SEO course teaches you how to research the best keywords for your website.
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Product Page Keyword Research
00:00
Blog Post Keyword Research
00:00
Bulk keyword research
00:00
Google tools for Keyword Research
00:00
Keyword Clustering and Prioritization
00:00
E-commerce website on-page optimization module
In this topic of the ecommerce SEO course, you will learn how to optimize the money pages of your e-commerce store. "Homepage, Category page, and Product page"
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E-commerce Homepage SEO Optimization
00:00
E-commerce Category Pages Optimization
00:00
E-commerce Product Page Optimization
00:00
How to manage an e-commerce blog module
In this module of the ecommerce SEO course, you will learn how to structure your blog, and how to write SEO optimized articles that rank high on Google, and get cited by AI-powered answers
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E-commerce Blog Structure
00:00
Writing a blog post
00:00
Local SEO for ecommerce stores module
In this module of this ecommerce SEO course, you will learn how to optimize your e-commerce business, to show up higher in local searches.
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Local SEO for E-commerce Stores
00:00
Nigerian E-commerce Location Page
00:00
Setting up Google Business Profile
00:00
Building e-commerce website authority module
In this ecommerce SEO course module you will learn how to build your website authority through backlinks, citation and brand awareness.
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Local Citations for E-commerce Stores
00:00
E-commerce Store Backlinks Building
00:00
Tracking ecommerce SEO campaigns module
In this module of the ecommerce SEO course, you will learn how to use Google free tracking tools to understand how your SEO efforts are performing.
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Google Search Console Tracking
00:00
E-commerce Google Analytics Tracking
00:00
Conclusion module
In this ecommerce SEO course module i will walk you through mistakes you should avoid as a newbie.
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Common E-commerce SEO Mistakes
00:00
Best E-commerce SEO course for Nigerian businesses

Ecommerce Keyword Research for product pages and category pages.

In this lesson, you will learn how to perform keyword research for your e-commerce store, specifically for your product pages.
Ecommerce keyword research is the foundation of ecommerce SEO success. It helps search engines like Google understand what your page is about and ensures you attract buyers who are already searching for your products online.

Whether you are running a WooCommerce store or any WordPress e-commerce website, effective ecommerce keyword research will help you uncover high-intent search phrases that can drive targeted traffic and sales.

What Is Keyword Research in E-commerce?

E-commerce keyword research means identifying the words and phrases your potential customers type into Google when looking for your products.
For example, if you sell “foldable electric scooters,” phrases like “best foldable electric scooter,” “affordable electric scooter,” or “collapsible electric scooter for adults” are all potential target keywords.

When you strategically place these phrases in your titles, meta descriptions, URLs, and product descriptions, search engines better understand your page and can rank it higher for those search terms.

Why Keyword Research Is Important for E-commerce

Ecommerce keyword research helps you:

  • Understand buyer intent — whether people want to buy, compare, or just learn.

  • Optimize your product pages with the right search phrases.

  • Drive targeted organic traffic that converts into sales.

  • Build relevant content around what your audience is searching for.

Without ecommerce keyword research, you risk optimizing your pages for the wrong terms and attracting visitors who never convert.

Step-by-Step Process: How to Do Ecommerce Keyword Research for Product Pages

Step 1: Start With a Product Name

Begin with the name of your product.
Let’s say your product is a foldable electric scooter. Type that into Google and pay attention to the autocomplete suggestions that appear, those phrases come directly from real user searches and are valuable keyword ideas.

Take note of them, and store them in a spreadsheet. For example:

  • Foldable electric scooter

  • Collapsible electric scooter

  • Affordable electric scooter for adults

These are your seed keywords.

Step 2: Use Keyword Research Tools

There are several tools you can use to analyze search data and find keyword opportunities:

For this lesson, we will focus on Ubersuggest because it’s affordable (around $12/month or $120 lifetime) and provides all the core data you need for effective keyword research for e-commerce.

Step 3: Analyze Keyword Data

Head to ubersuggest, sign up for an account or login if you already have one, go to keyword ideas, to see the list of keywords to make your choice from.

Once you plug your primary keywords (e.g., foldable electric kettle, collapsible electric kettle) into Ubersuggest, you will get data such as:

  • Search Volume: The number of people searching for that keyword each month (e.g., 170 searches/month).

  • SEO Difficulty (SD): How hard it is to rank organically for that keyword.

  • Cost Per Click (CPC): How much advertisers are paying to target this keyword in Google Ads, a sign of commercial value.

  • Paid difficulty: How hard it is to rank in paid results for the keyword.

  • Search Intent: Whether people are looking to buy (transactional), learn (informational), or compare (navigational).

You will want to target keywords that have:

  • High search volume

  • Low SEO difficulty

  • Transactional intent

That’s the sweet spot for e-commerce keyword research.

Step 4: Identify Supporting and Secondary Keywords

After identifying the primary and semantic or secondary keywords that relate to your product through your ecommerce keyword research.
For example:

  • Best foldable electric scooter (primary keyword)

  • Lightweight electric scooter (secondary keyword)

  • Foldable e-scooter for adults (secondary keyword)

These related terms can be used throughout your product description, FAQs, image alt texts, and meta data to strengthen topical relevance.
Tip: Your primary keyword should be your most valuable keyword, that the keyword with the lowest relative search difficulty and relatively highest search volume.

Step 5: Extract Question-Based Keywords

Many buyers search using questions. You can find these in Ubersuggest (Questions tab) or tools like AnswerThePublic.
Examples:

  • What is the best foldable electric scooter?

  • How much is a foldable electric scooter in Nigeria?

  • Can an electric scooter explode?

These questions are excellent for the FAQ section on your product page, improving both SEO and user experience.

Step 6: Understand Search Intent

Every keyword has a purpose behind it. For e-commerce SEO, focus primarily on transactional keywords, those that indicate a user is ready to buy.
For example:

  • “Buy foldable electric scooter online”

  • “Affordable foldable e-scooter”
    These phrases show purchase intent, making them ideal for your product and category pages.

Step 7: Validate With Keyword Overview

The final step of your ecommerce keyword research, before finalizing a set of keywords, use the Keyword Overview tab in Ubersuggest (or any similar tool) to confirm the following for each of your keywords:

  • Each has steady search volume

  • Each’s trend is increasing or stable

  • It’s marked as Transactional intent

This ensures you are optimizing your e-commerce page for keywords that actually convert.

Pro Tip: Avoid Irrelevant Keywords

When doing ecommerce keyword research for your e-commerce pages, it’s common to find unrelated terms with decent search volume.
For instance, if “Big X Instant Combo” brings up hair-related search results, that keyword doesn’t match your product’s intent. Ignore it and focus on those that align with your product.

Summary

By following this process, you can identify the best keywords for your product pages, optimize them for search intent, and increase your chances of ranking higher on Google.
Always remember:

  • Use one primary keyword per product page.

  • Support it with a few secondary and question-based keywords.

  • Ensure your keywords match the buyer’s intent.

This is the core of effective ecommerce keyword research, helping your products reach the right audience and drive more sales.

Recommended ecommerce keyword research tools for Nigerian ecommerce businesses.

  • Ubersuggest – For affordable and effective keyword data.

  • Google Keyword Planner – For accurate search volume and CPC.

  • AnswerThePublic – For question-based keyword ideas.

  • Google Trends – To compare keyword popularity over time.

Check out our done for you ecommerce SEO service

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