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Course Content
Introduction to Nigerian E-commerce SEO course
In this module of this ecommerce SEO course, you will learn what is SEO, its benefits to E-commerce business owners in Nigeria.
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benefits of e-commerce SEO
00:00
E-commerce sales funnels
00:00
Website trust Pages
00:00
Ecommerce SEO strategy and Initial SEO Audit module
This module of the Nigerian ecommerce SEO course focuses on helping you create an SEO strategy that works for your ecommerce business and audit your website for your ecommerce SEO journey.
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E-commerce SEO Strategy
00:00
Initial ecommerce SEO audit
00:00
Best E-commerce store structure and important SEO plugins module
In this module of this ecommerce SEO training, you will learn the right ecommerce website structure, the right plugins to install, how to speed up your website, and all the essential introductory technical SEO fixes.
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SEO-optimized e-commerce website Structure
00:00
WordPress E-commerce SEO Plugins
00:00
Speeding Up an E-commerce store
00:00
Ecommerce SEO Keyword Research module
This module of this ecommerce SEO course teaches you how to research the best keywords for your website.
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Product Page Keyword Research
00:00
Blog Post Keyword Research
00:00
Bulk keyword research
00:00
Google tools for Keyword Research
00:00
Keyword Clustering and Prioritization
00:00
E-commerce website on-page optimization module
In this topic of the ecommerce SEO course, you will learn how to optimize the money pages of your e-commerce store. "Homepage, Category page, and Product page"
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E-commerce Homepage SEO Optimization
00:00
E-commerce Category Pages Optimization
00:00
E-commerce Product Page Optimization
00:00
How to manage an e-commerce blog module
In this module of the ecommerce SEO course, you will learn how to structure your blog, and how to write SEO optimized articles that rank high on Google, and get cited by AI-powered answers
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E-commerce Blog Structure
00:00
Writing a blog post
00:00
Local SEO for ecommerce stores module
In this module of this ecommerce SEO course, you will learn how to optimize your e-commerce business, to show up higher in local searches.
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Local SEO for E-commerce Stores
00:00
Nigerian E-commerce Location Page
00:00
Setting up Google Business Profile
00:00
Building e-commerce website authority module
In this ecommerce SEO course module you will learn how to build your website authority through backlinks, citation and brand awareness.
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Local Citations for E-commerce Stores
00:00
E-commerce Store Backlinks Building
00:00
Tracking ecommerce SEO campaigns module
In this module of the ecommerce SEO course, you will learn how to use Google free tracking tools to understand how your SEO efforts are performing.
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Google Search Console Tracking
00:00
E-commerce Google Analytics Tracking
00:00
Conclusion module
In this ecommerce SEO course module i will walk you through mistakes you should avoid as a newbie.
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Common E-commerce SEO Mistakes
00:00
Best E-commerce SEO course for Nigerian businesses

How to Perform Keyword Research Using Google Keyword Research Tools

Learning how to effectively use Google keyword research tools is essential for any successful ecommerce SEO strategy. This lesson will walk you through the process of discovering, analyzing, and organizing valuable keywords using Google’s free tools combined with other platforms.

Understanding Google Keyword Research Tools

Google keyword research tools help you identify the terms and phrases your target audience uses when searching for products. By leveraging these tools effectively, you can optimize your content strategy and improve your website’s visibility in search results.

Step 1: Extract Keywords from Google Search Console

Before diving into new keyword research, start by analyzing what’s already working for your website.

Setting Up your website’s Google Search Console

If your website has a proper structure, Google Search Console will provide invaluable data about keywords you are already ranking for. This tool shows you:

  • Keywords driving traffic to your site
  • Click-through rates
  • Impressions
  • Average positions
  • Search performance metrics

You can use follow our guide on setting up your Google search console.

Exporting Your Current Rankings

Navigate to your Google Search Console and export your keyword data. This gives you a baseline understanding of your current search visibility and helps identify opportunities for improvement.

Step 2: Use Google Keyword Planner for Research

Google Keyword Planner is one of the most powerful free Google keyword research tools available. Here’s how to use it effectively:

Accessing Google Keyword Planner

  1. Navigate to Google Ads
  2. Click on “Tools and Settings”
  3. Select “Keyword Planner”
  4. Choose your preferred planning option

Discovering New Keywords

Start by entering seed keywords relevant to your niche. For example, if you run an electronics store, you might enter:

  • iPhone charger
  • Wireless charger
  • Type-C charger
  • USB charging cable
  • Fast charger

You can input up to 10 seed keywords at once to generate comprehensive keyword ideas.

Analyzing Keyword Metrics

Google Keyword Planner provides essential metrics for each keyword:

  • Average Monthly Searches: Shows search volume trends
  • Competition: Indicates how many advertisers bid on this keyword
  • Top of Page Bid (High Range): Suggests commercial value
  • Competition Index: Numerical competition score

Step 3: Refine your Google keyword planner keywords

Not all keywords are valuable for your specific business. This refinement process is crucial for effective keyword research using Google keyword research tools.

Removing Irrelevant Keywords

Filter out keywords that don’t align with your business model:

  • Competitor brand names: Remove retailer names if they are competitors
  • Unrelated brands: Eliminate brand-specific terms you don’t sell
  • Irrelevant products: Filter out accessories or products outside your inventory
  • Geographic locations: Remove locations you don’t serve

This refinement ensures your keyword list stays focused and relevant to your actual offerings.

Selecting High-Value Keywords

Focus on keywords that meet your specific criteria:

  • Relevant search volume for your business size
  • Manageable competition levels
  • Clear commercial intent
  • Alignment with your Nigerian ecommerce product offerings

Step 4: Export and organize your keyword data

Creating Your Keyword Database

Once you have selected your target keywords:

  1. Click “Add keywords to plan”
  2. Create a new plan
  3. Save your selected keywords
  4. Export the data as CSV format
  5. Choose “Plan Historical Metrics” for comprehensive data

Setting Up Your Master Keyword Spreadsheet

Use Google Sheets to consolidate all your keyword research:

  1. Create a new Google Sheet
  2. Import your Ubersuggest data (if using)
  3. Import your Google Search Console export
  4. Import your Google Keyword Planner data
  5. Organize columns for easy analysis

Step 5: Data Consolidation and Cleanup

Importing Multiple Data Sources

To get the most comprehensive view using Google keyword research tools, combine data from:

  • Google Search Console: Current ranking keywords
  • Google Keyword Planner: New keyword opportunities
  • Third-party tools: like Ubersuggest to get additional metrics like SEO difficulty

It is advisable to upload all your Google keyword research tool keywords to Ubersuggest to get their SEO difficulty.

Organizing Your Spreadsheet

Your master keyword sheet should include these key columns:

  • Keyword: The target search term
  • Search Volume: Average monthly searches
  • Competition: Competition level or index
  • SEO Difficulty: How hard to rank organically
  • Current Position: Your existing rankings (if any)
  • Clicks: Traffic from existing rankings
  • Impressions: How often you appear in search results

Cleaning Your Data

Remove unnecessary information:

  • Delete duplicate rows
  • Remove empty cells and white spaces
  • Align similar data columns (e.g., “Average Monthly Searches” with “Search Volume”)
  • Standardize formatting across all imported data
  • Eliminate irrelevant metrics that don’t support your decision-making

Step 6: Analyzing Google Search Console Keywords

Your existing rankings provide valuable insights for expansion.

Understanding Performance Metrics

Review your Google Search Console data for:

  • Clicks: Actual traffic generated
  • Impressions: Visibility in search results
  • CTR (Click-Through Rate): Percentage of impressions that convert to clicks
  • Position: Average ranking position

Identifying Quick Win Opportunities

Look for keywords where you:

  • Rank on page 2 (positions 11-20)
  • Have high impressions but low clicks
  • Show in position 4-10 (just below featured content)

These represent opportunities to optimize existing content for better performance using Google keyword research tools insights.

Step 7: Keyword Clustering and Prioritization

After consolidating your data from various Google keyword research tools, organize keywords into strategic groups.

Creating Topic Clusters

Group related keywords into content themes:

  • Product categories: Group by product type
  • Search intent: How closely related. Can both keywords be used on the same page.
  • Search funnel stage: Awareness, consideration, decision

Prioritization Framework

Rank your keywords based on:

  1. Current position: Quick win potential
  2. Relevance: How closely aligned with your products
  3. Search volume: Potential traffic opportunity
  4. Competition: Your ability to rank
  5. Commercial value: Conversion potential

Best Practices for Google Keyword Research Tools

Regular Research Cycles

Keyword research isn’t a one-time task. Schedule regular research sessions:

  • Bi-monthly reviews of Google Search Console performance
  • Quarterly deep dives with Google Keyword Planner
  • Ongoing competitor analysis
  • Seasonal keyword opportunities

Avoid Common Mistakes

When using Google keyword research tools, avoid:

  • Targeting only high-volume keywords
  • Ignoring user intent
  • Neglecting long-tail keywords
  • Failing to remove irrelevant terms
  • Not updating your keyword strategy

Combining Multiple Data Sources

The most effective keyword research strategy uses Google keyword research tools alongside complementary platforms:

  • Google Search Console for current performance
  • Google Keyword Planner for new opportunities
  • Google Trends for seasonal insights
  • Third-party tools for competitive analysis (SEO difficulty)

Next Steps: From Research to Implementation

Once you’ve completed your keyword research using Google keyword research tools:

  1. Organize keywords by priority: Focus on quick wins and high-value targets
  2. Map keywords to content: Assign keywords to existing pages or new content
  3. Create content calendars: Plan content creation around keyword clusters
  4. Track performance: Monitor rankings and adjust strategy
  5. Iterate and refine: Continuously improve based on results

Conclusion

Mastering Google keyword research tools is fundamental to ecommerce SEO success. By systematically extracting data from Google Search Console, discovering opportunities with Google Keyword Planner, and organizing your findings strategically, you create a powerful foundation for content optimization and organic growth.

Remember that effective keyword research is an ongoing process. Regular analysis using Google keyword research tools ensures your content strategy remains aligned with search trends and user behavior, helping you maintain and improve your search visibility over time.

Need expert help? Start by visiting our done for you ecommerce SEO service.

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