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Course Content
Introduction to E-commerce SEO in Nigeria
In this module, you will learn what is SEO, its benefits to E-commerce business owners in Nigeria.
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benefits of e-commerce SEO
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Nigerian E-commerce SEO student
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Must-Have SEO Pages
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SEO strategy and Initial Audit
This Topic focuses on helping you create a strategy that works for your business. After which, you will audit your website to know the next step to take in your SEO journey.
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E-commerce SEO Strategy
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Initial SEO audit
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SEO optimized E-commerce store structure, and SEO plugins
In this topic, you will learn the right website structure for SEO, the right plugins to install, how to speed up your website, and all the essential technical SEO fixes.
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SEO-friendly e-commerce Structure
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WordPress E-commerce SEO Plugins
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Speeding Up an E-commerce store
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Keyword Research
This module teaches you how to research the best keywords for your website
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Product Page Keyword Research
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Blog Post Keyword Research
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Full scale blog Keyword Research
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Google tools for Keyword Research
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Keyword Clustering and Prioritization
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On-page optimization
In this topic, you will learn how to optimize the money pages of your e-commerce store. "Homepage, Category page, and Product page"
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E-commerce Homepage Optimization
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E-commerce Category Pages Optimization
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E-commerce Product Page Optimization
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Managing an SEO blog
In this topic, you will learn how to structure your blog, and how to write SEO optimized articles that rank high on Google
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E-commerce Blog Structure
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Writing a blog post
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Local SEO for Nigeria e-commerce
In this topic, you will learn how to optimize your e-commerce business, to show up higher in searches in the locations you serve.
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Local SEO for E-commerce Stores
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Nigerian E-commerce Location Page
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Setting up Google Business Profile
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Building Website Authority
An authoritative website is essential to rank higher on Google searches. Hence you need to build your website authority by building backlinks, citation and brand awareness.
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Local Citations for E-commerce Stores
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E-commerce Store Backlinks Building
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Tracking performance
In this topic you will learn how to use Google free tracking tools to understand how your efforts are performing.
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Google Search Console Tracking
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E-commerce Google Analytics Tracking
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Conclusion
Here i will walk you through mistakes you should avoid as a newbie.
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Common E-commerce SEO Mistakes
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E-commerce SEO for Nigerian businesses

Your homepage is one of the most important pages on your e-commerce site. In this video, you will learn how to do on-page SEO for your homepage the right way. From keyword optimization to trust-building elements and brand positioning, this lesson gives you a complete guide to making your homepage rank and convert.

If you want to make a great first impression on both Google and your visitors, this video is for you. These strategies apply to Nigerian online stores across all industries.

What You’ll Learn:

  • How to optimize your homepage for target keywords

  • Key trust-building elements your homepage must include

  • How to structure your homepage content to support SEO and conversions

  • The role of FAQs, internal links, and CTAs in homepage optimization

  • Real-world homepage layout tips for Nigerian e-commerce businesses

This lesson is part of the E-commerce SEO Course for Nigerian Business Owners
Created by Awele SEO Agency to help you grow your online store with long-term search visibility and credibility

Need help reviewing your homepage SEO and structure?
Request a free SEO audit: https://aweleseo.com/free-website-review/

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