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Course Content
Introduction to E-commerce SEO in Nigeria
In this module, you will learn what is SEO, its benefits to E-commerce business owners in Nigeria.
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benefits of e-commerce SEO
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Nigerian E-commerce SEO student
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Must-Have SEO Pages
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SEO strategy and Initial Audit
This Topic focuses on helping you create a strategy that works for your business. After which, you will audit your website to know the next step to take in your SEO journey.
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E-commerce SEO Strategy
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Initial SEO audit
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SEO optimized E-commerce store structure, and SEO plugins
In this topic, you will learn the right website structure for SEO, the right plugins to install, how to speed up your website, and all the essential technical SEO fixes.
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SEO-friendly e-commerce Structure
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WordPress E-commerce SEO Plugins
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Speeding Up an E-commerce store
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Keyword Research
This module teaches you how to research the best keywords for your website
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Product Page Keyword Research
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Blog Post Keyword Research
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Full scale blog Keyword Research
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Google tools for Keyword Research
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Keyword Clustering and Prioritization
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On-page optimization
In this topic, you will learn how to optimize the money pages of your e-commerce store. "Homepage, Category page, and Product page"
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E-commerce Homepage Optimization
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E-commerce Category Pages Optimization
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E-commerce Product Page Optimization
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Managing an SEO blog
In this topic, you will learn how to structure your blog, and how to write SEO optimized articles that rank high on Google
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E-commerce Blog Structure
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Writing a blog post
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Local SEO for Nigeria e-commerce
In this topic, you will learn how to optimize your e-commerce business, to show up higher in searches in the locations you serve.
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Local SEO for E-commerce Stores
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Nigerian E-commerce Location Page
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Setting up Google Business Profile
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Building Website Authority
An authoritative website is essential to rank higher on Google searches. Hence you need to build your website authority by building backlinks, citation and brand awareness.
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Local Citations for E-commerce Stores
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E-commerce Store Backlinks Building
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Tracking performance
In this topic you will learn how to use Google free tracking tools to understand how your efforts are performing.
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Google Search Console Tracking
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E-commerce Google Analytics Tracking
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Conclusion
Here i will walk you through mistakes you should avoid as a newbie.
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Common E-commerce SEO Mistakes
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E-commerce SEO for Nigerian businesses

In this final video of the E-commerce SEO course, we bring everything together. You will learn the most common SEO mistakes Nigerian e-commerce store owners make, and more importantly, how to avoid them. We will also discuss the right mindset for long-term SEO success, so you don’t give up too early or expect quick fixes.

SEO is not just about tools and tactics. It’s about consistency, patience, and understanding how customers search and behave. This lesson is your blueprint for staying on track and building a brand that grows through search.

What You’ll Learn:

  • Costly SEO mistakes to avoid when building your store

  • Why many Nigerian businesses fail with SEO and what to do instead

  • The right SEO mindset for long-term growth

  • Apply everything you have learned in this course

This video is part of the E-commerce SEO Course for Nigerian Business Owners
Brought to you by Awele SEO Agency to help you build an online store that ranks, converts, and grows sustainably

Want a second opinion on your SEO setup or strategy?
Request a free SEO audit: https://aweleseo.com/free-website-review/

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