How We Transformed a Broken Real Estate Website into a Lead-Generating Machine with 10+ Daily Inquiries
Client Overview
FortRoyalHomes Limited is a real estate company based in Abuja, Nigeria, known for its luxury residential estate — Fort-Royal Homes Estate in the Kyami district. The company sells:
- Built luxury homes
- Uncompleted properties
- Plots of land
- Offers estate management services
Their old website was outdated, unresponsive, and failing to support their digital growth goals.
The Challenge
When FortRoyalHomes approached us, their website was:
- Poorly designed and outdated
- Not mobile-responsive
- Slow (loading in 4.5 seconds on average)
- Not secure (no SSL)
- Not ranking in search engines
- Difficult to update internally
As a result, they were losing credibility online and receiving very few property inquiries despite owning a prime estate in Abuja.
Our Goals
- Give the website a modern redesign
- Make it mobile-friendly
- Increase daily property inquiries
- Add intuitive booking and contact forms
- Improve page speed
- Implement full SEO optimization
Our Strategy & Execution
Discovery & Access Recovery
We started with two discovery calls to understand the business and site issues. A major early hurdle was that the client had lost access to the website.
We helped them:
- Regain access via GoDaddy’s cPanel
- Reset login credentials
- Purchase and install an SSL certificate
- Configure the website’s foundational setup from scratch
UI/UX Design
Our designer created a modern wireframe in Figma, emphasizing visual appeal and trust. The final design reflected FortRoyalHomes’ luxury identity and professionalism.
Development & Functionality
We built the new site using:
- WordPress + Elementor
- Custom Post Type UI and Advanced Custom Fields to showcase properties like blog posts
- Unique pages for each service
- Core pages: About Us, Contact Us, Book an Inspection
Optimization
- Smush for image compression
- LiteSpeed Cache for blazing-fast load times
- Optimized all pages for SEO, especially service and property pages
Conversion Strategy
Every page was designed to drive leads:
- WhatsApp chat buttons
- Booking forms
- A dedicated Book an Inspection page
- Modern animations for engagement
- A blog section to educate and attract property buyers
Key Features
- Modern design with smooth animations
- Blog section
- Booking/inspection forms on all major pages
- WhatsApp button
- Custom-built property listings with CPT and ACF
- Fully mobile-responsive across all devices
Results
From a slow, outdated website to a modern, high-performing platform generating 10+ inquiries daily
- Average load time improved from 4.5 seconds to 1.2 seconds
- Mobile responsiveness fully achieved
- Daily inquiries increased to 10+ per day
- Client satisfaction was extremely high, despite initial technical setbacks
Client Feedback
“Thanks for the website. It looks so perfect now.”
While brief, this comment reflected genuine satisfaction with both the aesthetic and performance of the new site.
Conclusion
Despite serious initial technical challenges, we reclaimed, redesigned, and rebuilt FortRoyalHomes’ online presence in a matter of weeks — delivering a conversion-focused real estate platform ready to scale.
Want to modernize your real estate website and get more qualified leads?
Book a Free Website Strategy Call with Awele SEO Agency
