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Fort-Royal Homes Website Design

Fort-Royal Homes Homepage hero section
Web/UI Design
Web Development
SEO Optimization

Fort-Royal Homes Limited

About the company.

Fort-Royal Homes Limited is a real estate company based in Abuja, Nigeria, known for its luxury residential estate  Fort-Royal Homes Estate in the Kyami district. The company sells:

  • Built luxury homes
  • Uncompleted properties
  • Plots of land
  • Offers estate management services

Their old website was outdated, unresponsive, and failing to support their digital growth goals.

Results.

10+

Daily Inquiries

4.5s → 1.2s

Load Time

100%

Mobile Responsive

SSL

Security Added

View live site

The Challenge

When Fort-Royal Homes Limited approached us, their website was:

  • Poorly designed and outdated
  • Not mobile-responsive
  • Slow (loading in 4.5 seconds on average)
  • Not secure (no SSL)
  • Not ranking in search engines
  • Difficult to update internally

As a result, they were losing credibility online and receiving very few property inquiries despite owning a prime estate in Abuja.

Our Goals

  • Give the website a modern redesign
  • Make it mobile-friendly
  • Increase daily property inquiries
  • Add intuitive booking and contact forms
  • Improve page speed
  • Implement full SEO optimization

As a result, they were losing credibility online and receiving very few property inquiries despite owning a prime estate in Abuja.

Our Strategy & Execution

Discovery & Access Recovery

We started with two discovery calls to understand the business and site issues. A major early hurdle was that the client had lost access to the website.

We helped them:

  • Regain access via GoDaddy’s cPanel
  • Reset login credentials
  • Purchase and install an SSL certificate
  • Configure the website’s foundational setup from scratch
UI/UX Design

Our designer created a modern wireframe in Figma, emphasizing visual appeal and trust. The final design reflected Fort-Royal Homes’ luxury identity and professionalism.

Development & Functionality

We built the new site using:

  • WordPress + Elementor
  • Custom Post Type UI and Advanced Custom Fields to showcase properties like blog posts
  • Unique pages for each service
  • Core pages: About Us, Contact Us, Book an Inspection
Optimization
  • Smush for image compression
  • LiteSpeed Cache for blazing-fast load times
  • Optimized all pages for SEO, especially service and property pages
Conversion Strategy

Every page was designed to drive leads:

    • WhatsApp chat buttons
    • Booking forms
    • A dedicated Book an Inspection page
    • Modern animations for engagement
    • A blog section to educate and attract property buyers

Key Features.

  • Modern design with smooth animations
  • Blog section
  • Booking/inspection forms on all major pages
  • WhatsApp button
  • Custom-built property listings with CPT and ACF
  • Fully mobile-responsive across all devices

Results

From a slow, outdated website to a modern, high-performing platform generating 10+ inquiries daily.

  • Average load time improved from 4.5 seconds to 1.2 seconds
  • Mobile responsiveness fully achieved
  • Daily inquiries increased to 10+ per day
  • Client satisfaction was extremely high, despite initial technical setbacks

Client Feedback

Thanks for the website. It looks so perfect now.

While brief, this comment reflected genuine satisfaction with both the aesthetic and performance of the new site.

Conclusion

Despite serious initial technical challenges, we reclaimed, redesigned, and rebuilt Fort-Royal Homes’ online presence in less than 2weeks, delivering a conversion-focused real estate platform ready to scale.

Book a Free Website Strategy Call with Awele SEO Agency

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