As a Nigerian business owner considering SEO to grow your online presence, one of your first questions is likely: “What is the cost of SEO in Nigeria?”
The cost of SEO in Nigeria ranges from ₦100,000 to ₦1,000,000+ per month.
Having charged 15+ Nigerian clients in the past 3 years, both as a freelancer and agency owner. I can tell you that SEO cost varies based on your business niche, business goals, competition level, and the provider you choose.
I will break down the real costs of SEO services in Nigeria for 2025, helping you understand what to expect to pay SEO service providers and how to budget for SEO.
Key Takeaways:
- The SEO cost in Nigeria ranges from ₦100,000 to ₦1,000,000 per month.
- SEO freelancers in Nigeria charge between ₦100,000 and ₦300,000 per month.
- SEO agencies in Nigeria charge between ₦150,000 and ₦1,000,000+ per month.Â
- One-time SEO services range between ₦10,000 and ₦400,000
- Factors that affect SEO cost in Nigeria are: industry SEO competition, business goals, website size & current state, geographic scope, SEO provider, and Pricing model & scope of work.
How Much Does SEO Cost in Nigeria in 2025?
The cost of SEO in Nigeria varies widely depending on several factors. Overall, it is safe to say that SEO cost in Nigeria ranges from ₦100,000 to ₦1,000,000 monthly, and ₦15,000 to ₦500,000 for a one-time task.
How much should SEO services cost in Nigeria?
SEO service providers in Nigeria charge in different ways, some monthly retainer, hourly rate, or even project-based SEO cost.
Monthly cost of hiring an SEO Service provider
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- SEO Freelancers in Nigeria charge between ₦100,000 to ₦300,000 per month.
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- Small SEO agencies in Nigeria charge between ₦150,000 to ₦500,000 per month.
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- Established SEO agencies in Nigeria charge between ₦300,000 to ₦1,000,000+ per month.
One-time cost of hiring an SEO Service Provider
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- A Website SEO audit in Nigeria can cost you from ₦50,000 to ₦200,000.
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- One-time Website SEO optimization in Nigeria costs ₦150,000 to ₦400,000. (This is the optimization of all the existing webpages on a website.)
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- SEO Content strategy + writing in Nigeria costs between ₦10,000 to ₦100,000
Hourly cost of hiring an SEO service provider
Nigerian SEO service providers charge hourly rates for specific SEO tasks based on the time spent.
- SEO Freelancers in Nigeria charge between ₦15,000 to ₦30,000 per hour.
- Small SEO agencies in Nigeria charge between ₦25,000 to ₦50,000 per hour.
- Established SEO agencies in Nigeria charge between ₦25,000 to ₦100,000 per hour.
This depends on the specific project the service provider is working on for that hour.
Pricing Models Used by SEO Providers in Nigeria
The pricing models Nigerian SEO providers offer are monthly retainer, an hourly rates pricing model, a project-based pricing model, and a performance-based pricing model.
Monthly Retainer Model
The monthly retainer model is a pricing structure where you pay a fixed monthly fee for ongoing SEO services. It is also the most common pricing model I have used over the past 3 years.
Best if: Your Business needs consistent SEO growth and long-term results.
Hourly Rates Pricing Model
The Pay-as-you-go pricing model is a pricing structure where you are charged for the actual time spent on your SEO projects.
Best for: One-time SEO audits, specific technical fixes, or businesses with irregular SEO needs.
Project-Based Pricing Model
The project-based pricing model is a pricing structure where an SEO freelancer or agency charges you a one-time SEO cost for specific SEO deliverables or website optimization projects.
Best if: Your business needs specific SEO improvements.
Performance-Based Pricing
The performance-based SEO pricing model refers to paying an amount for specific metrics or results, like keyword ranking increases or website traffic increases.Â
Best if: You understand SEO and want to outsource specific SEO improvements.
These SEO cost ranges are based on my experience charging Nigerian clients and getting feedback from them as a result of their comparison of our Agency’s pricing with other SEO service providers in Nigeria.
SEO Costs by Service Category
Understanding what goes into SEO costs helps you make informed decisions about which services your business needs. View all Awele SEO agency services.
On-Page SEO Cost
The average cost for on-page SEO in Nigeria ranges from ₦100,000 to ₦500,000+ per month.
Technical SEO Cost
Technical SEO cost in Nigeria ranges from ₦150,000 to ₦350,000 for a one-time service and ₦100,000 to ₦250,000 for a monthly retainer.
Local SEO Cost
Local SEO cost in Nigeria ranges from ₦100,000 to ₦250,000 every month.
Off-Page SEO Cost
Off-page SEO cost in Nigeria ranges from ₦150,000 to ₦500,000+ per month
From my experience working in the SEO industry, Off-page SEO is particularly important for competitive industries in Nigeria, and its cost ranges significantly based on the quality of links pursued and the competitiveness of your industry.
SEO content writing
The cost of SEO content in Nigeria ranges from ₦10,000 to ₦100,000+ per month, depending on the number of articles to be written.
SEO Tools cost
The total cost of all SEO tools for a Nigerian SEO campaign depends on the number of SEO campaigns the tools will be used on.
A rough estimate for the monthly cost of SEO tools in Nigeria would range from ₦30,000 to ₦310,000 per SEO campaign. ($20 to $200)
Full-Service Monthly SEO packages
The cost of a full website SEO ranges, but if you want specific figures, check out.
Factors That Influence SEO Cost in Nigeria
Below are the factors that affect how much an SEO freelancer or SEO agency would charge you, or your total SEO cost. These are the factors we also use in Awele SEO agency to determine how much we charge clients.
Industry Competitiveness
The more businesses in a niche invest in SEO, the more competitive that industry becomes, requiring more intensive SEO efforts and driving up costs.
Number of Target Keywords
If you want your website to rank for more keywords. Your SEO cost will increase because more content creation and optimization work is required.
Website Size and Current State
A new website or a website with technical issues requires more initial work than a well-optimized existing site. Website factors that affect SEO cost are:
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- Number of webpages to optimize
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- Website’s current technical SEO health
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- Website’s current content quality and quantity
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- Website architectural complexity (e-commerce website usually needs more SEO workload than just blogs).
Geographic Scope
Your target market affects pricing; the larger the target area, the more expensive SEO would be.
Local SEO for a single city, Regional SEO for multiple states/National, and Global SEO for global brands.
Business Goals
Different objectives require different SEO strategies. For example, local SEO usually costs less than e-commerce SEO, because the former focuses on local visibility, while the latter focuses on product sales:
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- Local visibility: Focus on Google My Business and local citations.
- E-commerce growth: Product page optimization and category structuring.
- Brand awareness: Content marketing and thought leadership SEO.
- Lead generation: Conversion-focused optimization and landing page SEO.
SEO Provider Type
The type of SEO provider you choose significantly impacts your costs and service quality:
Comparison of Freelancer, Agency, In-house, and DIY SEO costs.
The impact of each of these types of SEO service provider on your total SEO cost, as well as their ROI potential, is as follows.
How to make the Right Choice on what SEO provider to work with.
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Use When You… |
In-house |
Freelancer |
Agency |
DIY |
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Have a large budget and long-term goals |
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Need fast, full-service execution |
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Have a limited budget but want results |
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Want full control and oversight |
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Are just testing SEO |
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Who Offers Better Value in Nigeria between a do-it-yourself SEO approach, an in-house SEO employee(s), an SEO freelancer, and an SEO agency?
The answer depends on your business goals, needs, available resources, and your business growth stage.
- If you have a small budget but want proven results, hire a quality freelancer.
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If you have a good budget but want reliable long-term results, hire a quality Nigerian SEO agency.
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If you plan on getting long-term results, like SEO being one of your main marketing channels, hire an in-house SEO team.
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Only implement SEO yourself if you have received sufficient training and want to test the effectiveness of SEO.
How to Create an SEO budget in Nigeria.
To create an SEO budget for your business, you need to consider your business’s SEO goals, the SEO strategy needed to achieve your goals, and SEO labor costs.
You can budget for your SEO as follows.
- SEO labor cost: 30% to 40%
- Content creation: 30% to 35%
- Off-page SEO: 15% to 25%
- SEO tools: 5% to 10%
- Local SEO (if it is a local business): 5%
You can use the list above as a guide, but most importantly, your total available resources should be your guide.
Is SEO Worth the Cost in 2025?
The short answer is yes, to understand why SEO represents excellent value for Nigerian businesses. Check out is SEO worth it.
FAQs – SEO Cost in Nigeria
You should budget between ₦100,000 – ₦300,000+ per month for professional SEO services if you are just getting started.Â
The average website SEO cost in Nigeria is ₦200,000 per month for comprehensive services. One-time website optimization typically costs ₦150,000.
Monthly SEO optimization costs per month range from ₦100,000 to ₦1,000,000.
Cheap SEO (under ₦150,000/month) often uses ineffective and harmful tactics that can harm your website’s rankings. Quality SEO focuses on using SEO tactics that help grow your website’s organic traffic for the long term. Tactics like:
- Proper keyword research and strategy.
- High-quality content creation.
- White-hat link-building techniques.
- Regular monitoring and adjustments.
- Transparent reporting.
Yes, SEO can be particularly effective for small Nigerian businesses because:
- Local competition is less competitive than global markets
- Nigerian consumers increasingly use Google for local searches
- Small businesses can target specific geographic areas effectively
- Long-tail keywords are less competitive and more affordable to rank for
SEO costs for small businesses in Nigeria typically range from ₦50,000 to ₦300,000 per month, depending on the scope of services and level of competition in your industry.
SEO is expensive because it requires specialized expertise, ongoing effort, and significant time investment to compete effectively in search rankings. The high demand for skilled SEO professionals, combined with the complexity of modern search algorithms, drives up the cost of quality SEO services.
SEO generates revenue for businesses through:
- Increased organic traffic: More qualified visitors finding your website
- Higher conversion rates: Targeted traffic converts better than random visitors
- Local customer acquisition: Appearing in “near me” searches brings foot traffic
- Cost-effective leads: Organic traffic costs less than paid advertising over time
- 24/7 marketing: Your optimized website works even when you are sleeping
Many Nigerian businesses see 300-500% ROI from proper SEO implementation within 12-18 months.
Final Thoughts + Next Steps
Investing in SEO is one of the smartest marketing decisions you can make as a Nigerian business owner in 2025.
While the upfront costs may seem significant, the long-term benefits of increased organic traffic, brand visibility, and customer acquisition far outweigh the investment.
The key is choosing the right level of SEO service for your business stage and budget. Whether you start with a basic package or invest in comprehensive SEO services, the important thing is to begin building your organic presence now.
Ready to Get Started?
Take these next steps to begin your SEO journey:
The businesses that start investing in SEO today and maintain consistent efforts will dominate search results in their industries and acquire those valuable customers.
