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How to budget for your website design in Nigeria (2025).

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How to budget for your website design in Nigeria (2025): Price Ranges, Timelines, Deliverables featured image

Website design cost in Nigeria ranges from ₦80,000 for single-page websites to ₦5,000,000 for complex e-commerce platforms.

However, determining the right budget for your website design requires understanding the costs of various aspects of a functioning website, such as domain name, hosting, SSL, content creation, themes/templates, integration, and ongoing maintenance.

In this guide, we will break down the true Cost of building a website in Nigeria, including hidden expenses many business owners overlook, realistic timelines for different project types, and how to budget effectively for both new websites and redesigns.

Key takeaway:

Website type

Price range (₦)

Timeline

Core deliverables (summary)

One-pager / Landing page

80,000–210,000

1 week

Wireframe, responsive build, 1 page of copy, contact form, basic SEO, analytics/pixel setup

Small business / Brochure (≈10–20 pages)

200,000–500,000

2–3 weeks

Wireframes, design system, page templates, copy edits, forms, on-page SEO, analytics

E-commerce (≤100 SKUs)

350,000–5,000,000

3–5+ weeks

Catalog, cart/checkout, payments, tax/shipping rules, transactional emails, performance & security hardening

Custom / Complex website

1,000,000–50,000,000+

4–6+ weeks

Discovery, custom UI design, integrations, documentation, handover

Different ranges of website design cost in Nigeria

How does Website Design Pricing Work in Nigeria (2025)?

Website designs in Nigeria are priced considering the main factors that affect the Cost of building a website in Nigeria, which are scope (pages, features, integrations), content readiness, design depth, platform, design team seniority, and statutory taxes (Nigeria’s standard VAT).

The main factors that affect website design cost in Nigeria are:

Factors affecting website design cost in Nigeria
  • Scope: The scope of the website design is determined by the intended purpose of the website. For example, if it is an e-commerce website, it will have more complex features as well as more pages, thereby making it more expensive than just a one-page website.
    • Pages: A website that has more pages will need more time and effort to complete, hence increasing the cost of labor, thereby increasing the cost of the website design.
    • Features: Website functionality determines complexity and development time. Basic features like contact forms cost less than advanced features like user dashboards or booking systems.
    • Integrations: Connecting your website to third-party services adds complexity and cost. Each integration will be paid for. Common integrations include:
      • Payment gateways (Paystack, Flutterwave)
      • CRM systems (HubSpot, Salesforce)
      • Email marketing tools (Mailchimp, Constant Contact)
      • Inventory management systems
      • Social media platforms
  • Content readiness: The state of your website content significantly affects website design cost in Nigeria and timelines. Content includes text, images, videos, and other materials needed for your website. Content-ready website design projects where you provide all text, professional images, and multimedia can reduce costs by 15-30%. Website designers can focus on design and development rather than content creation.
  • Design depth: The Design depth of a website talks about how customized the website design would be. It is more expensive to design a custom website from scratch than to use a template or theme.
  • Platform: The platform on which a website is designed directly affects the cost because it is more complex to design on some platforms.
    • WordPress: Most popular choice in Nigeria, offering flexibility and cost-effectiveness. Costs vary based on customization level and premium plugins.
    • Custom PHP/Laravel: Built from scratch for unique requirements. Higher initial cost but maximum flexibility.
      E-commerce platforms:
    • WooCommerce
    • Shopify (includes monthly fees)
    • Custom e-commerce
  • Design team seniority: It is cheaper to hire a new website designer than to hire one with 5 to 10 years. Hence, this directly affects the cost of a website design in Nigeria
  • Nigeria’s statutory taxes: The tax on every website design adds to the cost of the website design. The standard tax is VAT, and it is 7.5% of the cost of the website design service.

Price ranges by website type: with timelines & deliverables to expect.

Different types of websites and their cost

1) Landing page / One-pager

  • Price range: ₦80,000 – ₦210,000 (basic sales/lead page).
  • Timeline: 1 week (copy → build → launch).
  • Deliverables you should see: 1 page of copy edit, responsive build, lead form + spam protection, metadata, favicon, analytics & pixel, speed check, 30-day warranty.

2) Small business / Brochure site (≈10–20 pages)

The average cost of website design for small business like Dental clinic website, Law firm website, Simple Real estate website, e.t.c. 

  • Price range: ₦200,000 – ₦500,000.
  • Timeline: ~2 weeks.
  • Deliverables: mobile-first UI, CMS setup (e.g., WordPress), copy edits, contact forms, on-page SEO (titles/descriptions, headings, image alt), organization/breadcrumb schema, analytics & pixel, 30-day warranty.

3) E-commerce site (≤100 Products)

E-commerce website design cost varies. Example: a smart gadgets store.

  • Price range: ₦350,000 – ₦5,000,000 (higher for complex catalogs and multi-gateway flows).
  • Timeline: ~3–5+ weeks.
  • Deliverables: product architecture, payments (Paystack/Flutterwave etc.), tax/shipping rules, coupons, transactional emails, inventory basics, speed & security hardening, backup schedule, training.

4) Custom / Complex website

  • Price range: ₦1,000,000 – ₦5,000,000+ (custom website functionalities).
  • Timeline: 4–6+ weeks, usually with a separate discovery phase.
  • Deliverables: discovery & specifics clarification, mobile phone-friendly design, specific functionality integration, testing, security review, warranty, handover, and training.
Different websites and their design timelines

What is the cost of the various areas of a website design project?

The areas that make up the website design cost in Nigeria are domain name, hosting, SSL/security, themes/templates, design/development labor, content creation, and integrations.

If you are budgeting for business website design cost or redesign cost, you have to consider all of them.

Website design component

Note

Price range

Domain

The TLD extension that is attached to your domain name affects its price. E.g.: .com/ .ng/ .com .ng .online

₦1,500 – ₦18,500/year Check: Namecheap

Hosting

There are a couple of hosting options available today. But shared hosting is the most common, and your website will mostly be hosted using it.

₦35,500 – ₦173,500 Check: Namecheap hosting

SSL/security

Some hosting plans usually offer SSL for free. While you have to pay for it sometimes.

Free – ₦173,500 Check: Namecheap

Themes/templates

Themes or templates are prebuilt website designs that can be customized to create a new website design.

Free – ₦307,000 Check: WordPress themes

Design/development

This is the process of bringing your dream website to life. The skilled personnel bringing your website to life would be paid.

≈ ₦30,000 – ₦1,500,000 Depending on the skill level & complexity of the website.

Content creation

These are the videos, images, and text that will be on the website.

≈ ₦20,000 – ₦1,500,000 depending on the type and amount of content.

Integrations

These are some things that add to the functionality of your website. E.g., payment functionality, customer chatbots, e.t.c.

₦200,000 – ₦300,000

Freelancer vs Agency vs In-house (which fits your deadline & budget?)

The type of website designer you design to use will affect the website design cost in Nigeria, hence you need to consider it when making a budget for your website design.

Types of website builders to build your website

Option

Pros

Cons

Best For

Freelancer

Lower cost, flexible, direct communication

Limited capacity for complex projects, 

Landing pages, small business websites, simple websites.

Agency

Large capacity to handle any kind of project, higher quality

Higher cost, more process

E-commerce website, Big business websites, complex custom websites.

In-house

Dedicated focus, post-launch, faster results, and iteration.

Higher cost, hiring overhead.

Larger companies needing consistent website iteration or improvement

Exact business Websign design cost in Nigeria.

These are common Nigerian businesses and price ranges for their websites. The price increases as the complexity of the website increases.

  1. Real estate agencies & property developers ~₦200,000 – ₦500,000.
  2. Law firms & notaries ~₦200,000 – ₦500,000
  3. Dental clinics & medical practices ~₦200,000 – ₦500,000
  4. Private schools, universities & training centres ~₦350,000 – ₦1,000,000
  5. Restaurants, cloud kitchens & food delivery brands ~₦350,000 – ₦1,000,000
  6. Hotels, short-let apartments & guest houses ~₦200,000 – ₦500,000
  7. Travel & tour operators (visa/flight/holiday packages) ~₦200,000 – ₦750,000
  8. Logistics, courier & haulage companies ~₦350,000 – ₦1,000,000
  9. Car dealerships & auto spare-parts retailers ~₦350,000 – ₦1,000,000
  10. Event planners, venues & rental services ~₦150,000 – ₦500,000
  11. Fashion brands, boutiques & tailors ~₦250,000 – ₦1,000,000
  12. Beauty salons, barbers & spas ~₦200,000 – ₦400,000
  13. Construction & civil engineering firms ~₦200,000 – ₦500,000
  14. Solar/inverter installers & electrical contractors ~₦200,000 – ₦500,000 E.g: Solarlify
  15. HVAC/AC repair & installation companies ~₦200,000 – ₦500,000
  16. Tech/fintech/ICT service firms & SaaS startups ~₦500,000 – ₦5,000,000
  17. Supermarkets, grocery & mini-mart chains ~₦500,000 – ₦5,000,000
  18. Pharmacies & diagnostic labs ~₦400,000 – ₦1,500,000
  19. Gyms, fitness coaches & wellness studios ~₦200,000 – ₦750,000
  20. Agro suppliers (farm inputs/equipment) & commercial farms ~₦350,000 – ₦750,000

Website design checklist: deliverables you should expect from a website design proposal.

Use this website design checklist to assess any website design proposal that any agency or freelancer sends you. It should also guide you while you budget for your website design project.

  • Wireframes
  • Responsive UI design (desktop/tablet/mobile)
  • CMS setup (e.g., WordPress) and theme customization
  • Copy editing (or original copy if in scope)
  • On-page SEO (titles/descriptions, headings, image alt)
  • Schema (Organization, Website/SearchAction, Breadcrumb; Product for e-commerce)
  • Analytics & pixels (GA4 + preferred ad platforms)
  • Forms with spam protection & success tracking
  • Performance budget (e.g., Core Web Vitals targets)
  • Accessibility basics (color contrast, focus states, labels)
  • Security hardening (SSL, admin hardening, backups)
  • QA & launch plan (staging → production checklist)
  • Training & 30-day warranty
  • Care plan (updates, backups, monitoring)

Download your own copy of the checklist below and use it to track the deliverables you agreed on with your website designer.

How to budget for your website design project.

Step 1: Define your goals for this website. Defining the goal for your website is the foundation for creating the right budget. List 5 to 10 goals and KPIs for your intended website.

  • Should the website be able to receive payments alone?
  • Should it attract organic traffic from Google?
  • Should it just tell potential clients about your business and your offerings?

Step 2: With the list you just created, list 1 to 2 features you think your website should have to achieve that goal.

  • If it should accept payment, then list: payment gateway integration, checkout process.
  • If it should attract organic traffic, then list: blog section, SEO optimization.
  • If it should tell my potential clients, then list: service pages for all my services.

Step 3: Define your brand preferences and keep your business type in mind; an e-commerce business would need a different kind of design from a dental clinic.

Step 4: Decide the type of website builder you want to work with: Freelancer or Agency, or In-house team.

  • Simple website: ₦50,000 – ₦100,000
  • Complex website: ₦400,000 – ₦1,500,000
  • In-house: Fixed salary

Step 5: List all the essentials and their cost attached. Domain, hosting, (optional themes & plugins), and SSL.

Step 6: List the content needed and the cost needed to create it. ₦50,000 – ₦500,000 depending on your niche and how much content you need.

Step 7: Add a cost to the functionalities and special features you need on your intended website. ₦0 – ₦500,000 depending on how complex the functionality is.

Step 8: Add VAT & buffer: +7.5% VAT (if applicable) + 10–15% contingency.

Step 9: Plan ongoing: maintenance/care plan (₦50k–₦1m/yr depending on support level).

Step 10: Use the formula below to get a total budget for your website design project.

Total = Builder cost + Infrastructure (domain/hosting/SSL/licenses/CDN) + Content + Features/Integrations + VAT (7.5%) + Contingency (10–15%)

Ongoing = Hosting + Theme & plugin Licenses + maintenance Plan + Transactional services (email/SMS/CDN)

How to get quality proposals for your website design project.

To get the best proposal for your website design projects, you need to send the right request for proposal from different website designers and website design agencies, compare their offers then pick the best.

Use the template below, or download your copy using the link below.

Website Design Request For Proposal Template (Nigeria, 2025)

Subject: Request for Proposal of [company] Website design.

Hi [Name],

We are requesting a proposal for a new [type of website] website. We intend to have the website  go live on: [date].

Please confirm interest and request any clarifications by [Q&A date]. Kindly send your proposals on or before [deadline].

Scope highlights: ~[number of pages] pages, [CMS], [key features], integrations: [list].

Deliverables we want: Responsive UI, on-page SEO, schema, analytics/pixels, training, 30-day warranty, care plan.

Our Budget range: ₦[min]–₦[max] (excl. VAT).

Required in your proposal: Your approach & timeline, your deliverables, your team, 3 similar projects you have worked, detailed pricing, maintenance process.

Thanks,
[Your name]
[Company]
[Phone/Email]

You can download a copy here

FAQs

How much should a full website design cost?

Website design and development in Nigeria can range from ₦80,000 to ₦5,000,000, depending on the specifics of the project. For a standard business website, the average cost ranges from ₦200,000 to ₦500,000.

How much is a web designer paid in Nigeria?

The financial compensation of Website designers in Nigeria varies significantly. Here is an overview:

How much is a 20-page website?

A 20-page website design costs between ₦200,000 to ₦1,000,000, depending on design complexity, functionality requirements, and whether you are using templates or custom designs.

How much should I pay for someone to build my website?

The amount of money you are to pay someone to build your website depends on your website type and requirements. Here are some price ranges you can take note of:

  • Basic Corporate Website: ₦100,000 – ₦300,000
  • E-commerce Website: ₦350,000 – ₦5,000,000
  • Complex Custom Website: ₦1,00,000 – ₦5,000,000
  • Template-based sites cost significantly less than custom builds
How much does it cost to build a website like Jumia?

A complex e-commerce platform like Jumia would cost ₦5,000,000 – ₦15,000,000+ due to requirements like:

  • Multi-vendor functionality
  • Payment gateway integration
  • Advanced search and filtering
  • Mobile apps
  • Complex backend systems
  • Ongoing maintenance and updates
How much does a website cost in Nigeria?

Website cost in Nigeria ranges, here are website Costs by Type:

  • Basic Landing Page: ₦80,000 – ₦210,000
  • Small Business Website: ₦200,000 – ₦500,000
  • E-commerce Site: ₦350,000 – ₦5,000,000
  • Enterprise Website/custom websites: ₦1,000,000 – ₦5,000,000+

Here are basic costs to consider when budgeting for your website design.

Basic Costs to Consider:

  • Domain Name: ₦1,500 – ₦18,500 annually
  • Web Hosting: ₦35,000 to ₦173,500 annually for reliable hosting
  • SSL Certificate: free – ₦173,500 annually
  • Ongoing Maintenance: 15-20% of initial development cost annually

When budgeting for your website design here are the factors that affect the cost of your website design.

Factors Affecting Website Design Costs:

The factors that affect the cost of a website design cost are:

  1. Design Complexity – Custom vs template-based
  2. Functionality Requirements – E-commerce, booking systems, databases
  3. Number of Pages – More pages increase the cost
  4. Content Management System – WordPress, custom CMS, or static sites
  5. Mobile Responsiveness – Essential for modern websites
  6. SEO Optimization – Technical and content optimization
  7. Designer Experience Level – Freelancer vs agency vs enterprise developer

Conclusion.

Budgeting for your website design project needs clarity and precision. You need to take note of your business goals and understand how a website can help you achieve those goals.

With this clarity in mind, and using the formula above, you would be able to create a budget that will ensure you get your desired result.

If you need a website that helps you achieve your business goals faster, or you just want to talk to a website strategist, reach out to us on WhatsApp using the link below.

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About the Author
Picture of Nwanze Emmanuel Awele

Nwanze Emmanuel Awele

Nwanze Emmanuel Awele is an SEO specialist with over 3 years of experience optimizing websites across industries, including cryptocurrency, real estate, and e-commerce. Following successful tenures at Contentika and Mevnet Studio LLC, he founded Awele SEO Agency in June 2024 after identifying untapped organic traffic potential for local businesses. Nwanze Emmanuel specializes in technical audits, local SEO, e-commerce SEO, and off-page SEO, while also dedicating time to analyzing ranking patterns and educating business owners on effective organic growth.
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