How to Do Bulk Keyword Research for an E-commerce Website (Fast & Scalable Strategy)

One of the most effective ways to drive organic traffic to your e-commerce website is through your blog.
But before writing any article, you need to know which keywords to target, and for e-commerce, this means doing bulk keyword research the right way.

In this lesson, you will learn how to:

• Generate hundreds of relevant keywords using AI tools.
• Organize and clean your keyword data using spreadsheets.
• Analyze search data in bulk using keyword tools.
• Separate keywords by intent (informational, commercial, transactional, local).
• Build a content strategy from your keyword list.

Let’s break it down step by step.

Key Takeaways

• Bulk keyword research helps you scale your content strategy quickly.

• Use AI tools to generate ideas, then validate them using keyword data.

• Focus on informational and commercial keywords for your blog.

• Keep your keyword list organized in a spreadsheet.

• Build articles that connect your content to your product pages.

Why does bulk keyword research matters?

In e-commerce SEO, your product pages alone can’t bring in all your traffic.
You need blog content that attracts top-of-funnel and middle-of-funnel visitors, that is people searching for product information, comparisons, and buying guides.

That’s where bulk keyword research comes in. It helps you find hundreds of relevant keyword ideas for your e-commerce blog in one go, making your strategy faster, scalable, and data-driven.

How to do bulk keyword research

Step 1: Start with AI Keyword Generation

To kick off your keyword discovery, use an AI tool like ChatGPT.
Here’s an example of a prompt you can use:

“Act as an experienced SEO keyword research expert. Generate 50 short-tail keywords for an e-commerce store that sells phone chargers and accessories in Nigeria.”

AI will instantly return a list of keyword ideas like:

• fast phone chargers

• type C charger

• wireless charger for Android

• best phone charger in Nigeria

Copy these keywords and store them in a spreadsheet safe. They will form the starting point for your bulk keyword research.

Step 2: Organize Keywords in a Spreadsheet

Once you have your AI-generated keywords, open a Google Sheet or Excel file. Give it a descriptive name like “Charger Store Blog Keywords”.

Paste all 50 keywords into your sheet, then begin cleaning up:

• Remove duplicates

• Delete irrelevant keywords

• Move similar keywords together (e.g., “wireless chargers,” “fast chargers,” “iPhone chargers”)

This helps you keep everything organized and ready for analysis.

Step 3: Analyze Keywords in Bulk Using a Research Tool

Now it’s time to validate your keyword ideas using data.

Upload your cleaned list to a bulk keyword research tool like Ubersuggest or Ahrefs.
If you are using Ubersuggest:

• Go to Ubersuggest → Keyword Research→ Bulk Analysis

• Paste all your keywords, either manually or using the upload csv file method.

• Click “Analyze”

You will see data like:

• Monthly search volume

• SEO difficulty

• Cost per click (CPC)

Add all these keywords to a keyword list. This helps you keep all your keywords and their data in one place till you are ready to export.

Step 4: Identify Keyword Opportunities

When analyzing your data, focus on:

• High search volume keywords with low-to-medium difficulty

• Keywords that show informational intent (good for blog posts)

• Keywords relevant to your products or audience

For example:

• “Phone chargers that charge fast” → Blog post idea

• “How to know if a charger is original” → Blog post idea

• “Best fast charger for iPhone” → Commercial-intent keyword

Each of these can become a valuable article that attracts buyers to your store.

Step 5: Classify Keywords by Search Intent

In your bulk keyword research spreadsheet, create columns like:

Then label each keyword by intent type. Every keyword has a purpose. Understanding intent helps you decide where to use it:

For your e-commerce blog, focus mainly on informational and commercial keywords. Transactional and navigational ones should go on your product and category pages, while local should go to your location page or homepage.

This classification ensures your content strategy covers the full customer journey, from awareness to purchase.

Step 6: Expand Your Keyword List Using Ideas and Questions

After you have analyzed your first batch of your bulk keyword research, find even more keywords using your tool’s “Keyword Ideas,” “Questions,” and “Prepositions” sections. Pick 3 of your relevant keywords with the most search volume.

Head to keyword ideas, and input them. You will see a list of keywords in the autocomplete tab, related tab, questions tab, prepositions tab, and comparisons tab.

Select the keywords that are relevant to your ecommerce website and have enough search volume. Move them to your keyword list

For instance:

• “How to check if a charger is original”

• “Best charger for Samsung phones”

• “Fast charger or normal charger, which is better?”

These questions make excellent blog post ideas that can rank for long-tail search queries.

Look for:

• Informational keywords → “how to check original phone charger”

• Commercial keywords → “wireless charger vs fast charger”

• Transactional keywords → “buy Type-C charger online”

• Local keywords → “phone chargers near me” or “best charger shop in Lagos”

Add only relevant keywords to your sheet.
If you sell chargers, don’t add unrelated products keep the list aligned with your inventory and content focus.

Step 7: Build and Export Your Final Keyword List

Once you have gathered and categorized your keywords:

• Added them to a keyword list inside your tool

• Export them as a CSV file

• Reimport them into your spreadsheet

Clean and organize your sheet one more time. You should now have 100–200+ keyword ideas ready to guide your blog content plan.

Step 8: Build a Content Plan Around Your Keywords

Once you have your keyword list, group related terms into content clusters.
For example:

This makes your content production fast, scalable, and SEO-friendly. You now have a clear roadmap for your e-commerce content strategy, built on data, not guesses from your bulk keyword research.

Step 9: Turn Keywords into a Scalable Content Strategy

Now that you have done your bulk keyword research, the next step is to turn those keywords into actionable blog content.

Here’s a simple process:

1. Select 5–10 informational keyword cluster per month.

2. Turn each into an SEO-optimized blog post.

3. Internally link blog posts to your product pages.

4. Track rankings and traffic growth over time.

When done right, your blog becomes a traffic engine that consistently brings new visitors and buyers to your store.

Check out our done for you ecommerce SEO service.