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Course Content
Introduction to Nigerian E-commerce SEO course
In this module of this ecommerce SEO course, you will learn what is SEO, its benefits to E-commerce business owners in Nigeria.
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benefits of e-commerce SEO
00:00
E-commerce sales funnels
00:00
Website trust Pages
00:00
Ecommerce SEO strategy and Initial SEO Audit module
This module of the Nigerian ecommerce SEO course focuses on helping you create an SEO strategy that works for your ecommerce business and audit your website for your ecommerce SEO journey.
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E-commerce SEO Strategy
00:00
Initial ecommerce SEO audit
00:00
Best E-commerce store structure and important SEO plugins module
In this module of this ecommerce SEO training, you will learn the right ecommerce website structure, the right plugins to install, how to speed up your website, and all the essential introductory technical SEO fixes.
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SEO-optimized e-commerce website Structure
00:00
WordPress E-commerce SEO Plugins
00:00
Speeding Up an E-commerce store
00:00
Ecommerce SEO Keyword Research module
This module of this ecommerce SEO course teaches you how to research the best keywords for your website.
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Product Page Keyword Research
00:00
Blog Post Keyword Research
00:00
Bulk keyword research
00:00
Google tools for Keyword Research
00:00
Keyword Clustering and Prioritization
00:00
E-commerce website on-page optimization module
In this topic of the ecommerce SEO course, you will learn how to optimize the money pages of your e-commerce store. "Homepage, Category page, and Product page"
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E-commerce Homepage SEO Optimization
00:00
E-commerce Category Pages Optimization
00:00
E-commerce Product Page Optimization
00:00
How to manage an e-commerce blog module
In this module of the ecommerce SEO course, you will learn how to structure your blog, and how to write SEO optimized articles that rank high on Google, and get cited by AI-powered answers
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E-commerce Blog Structure
00:00
Writing a blog post
00:00
Local SEO for ecommerce stores module
In this module of this ecommerce SEO course, you will learn how to optimize your e-commerce business, to show up higher in local searches.
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Local SEO for E-commerce Stores
00:00
Nigerian E-commerce Location Page
00:00
Setting up Google Business Profile
00:00
Building e-commerce website authority module
In this ecommerce SEO course module you will learn how to build your website authority through backlinks, citation and brand awareness.
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Local Citations for E-commerce Stores
00:00
E-commerce Store Backlinks Building
00:00
Tracking ecommerce SEO campaigns module
In this module of the ecommerce SEO course, you will learn how to use Google free tracking tools to understand how your SEO efforts are performing.
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Google Search Console Tracking
00:00
E-commerce Google Analytics Tracking
00:00
Conclusion module
In this ecommerce SEO course module i will walk you through mistakes you should avoid as a newbie.
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Common E-commerce SEO Mistakes
00:00
Best E-commerce SEO course for Nigerian businesses

Who should implement E-commerce SEO in their business? What you would learn from an e-commerce SEO course and common ecommerce sales funnels in Nigeria.

If you are wondering whether SEO is right for your online store or how it can help you generate consistent sales without relying solely on paid ads, what ecommerce sales funnels work well with SEO, then this lesson is your starting point.

Who should implement E-commerce SEO in their business?

If you fall into any of these categories, you need to implement E-commerce SEO on your online store:

  • A supermarket owner with a website trying to get steady online sales from your local area (like Lekki or other parts of Nigeria),

  • An e-commerce business owner doing ₦2 million+ in monthly revenue who wants to build sustainable traffic and brand authority,

  • A new business owner who manufactures or private-labels their own products,

  • Or someone planning for long-term growth in e-commerce over the next 3–5 years.

What you would learn from an ecommerce SEO course.

Here are the benefits of you would gain from learn from an ecommerce SEO course.

  • SEO tools recommendations
  • E-commerce website search optimization processes
  • Reasons for every SEO optimization process.

What are the common Ecommerce sales funnels in Nigeria?

Here are the most common ecommerce sales funnels in Nigeria:

  • Traffic source to landing page to thank you page.
  • Traffic source to landing page to WhatsApp.
  • Traffic source to product page to check out process.
  • Traffic source to blog post to product page to check out process.
  • Traffic source to blog post to product page to WhatsApp.
  • Traffic source to product page to WhatsApp

We will break down how it helps Nigerian shoppers find your products through Google search. You will learn how SEO works for different types of online stores, including those using WhatsApp, checkout pages, or landing pages, and see how optimized category and product pages can drive high-quality organic traffic that converts.

This lesson also covers:

  • The typical buyer journey via Google Search

  • The practical process of how a sale happens from search to checkout

  • Why SEO helps stabilize and grow your monthly sales (e.g., from 0–50 sales to over 100+)

  • How to align your business goals with SEO strategy from the start

  • What to expect from the rest of the course, including practical tutorials, tool demos, free/paid tool walkthroughs, SEO checklists, AI prompts, and resources for long-term implementation

By the end of this lesson, you will understand how SEO fits into your business strategy, common ecommerce sales funnels, why SEO is essential for lasting growth, and how this course will equip you to implement it effectively, even if you have never done SEO before.

You can also check out our done-for-you ecommerce SEO service.

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