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Course Content
Introduction to Nigerian E-commerce SEO course
In this module of this ecommerce SEO course, you will learn what is SEO, its benefits to E-commerce business owners in Nigeria.
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benefits of e-commerce SEO
00:00
E-commerce sales funnels
00:00
Website trust Pages
00:00
Ecommerce SEO strategy and Initial SEO Audit module
This module of the Nigerian ecommerce SEO course focuses on helping you create an SEO strategy that works for your ecommerce business and audit your website for your ecommerce SEO journey.
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E-commerce SEO Strategy
00:00
Initial ecommerce SEO audit
00:00
Best E-commerce store structure and important SEO plugins module
In this module of this ecommerce SEO training, you will learn the right ecommerce website structure, the right plugins to install, how to speed up your website, and all the essential introductory technical SEO fixes.
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SEO-optimized e-commerce website Structure
00:00
WordPress E-commerce SEO Plugins
00:00
Speeding Up an E-commerce store
00:00
Ecommerce SEO Keyword Research module
This module of this ecommerce SEO course teaches you how to research the best keywords for your website.
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Product Page Keyword Research
00:00
Blog Post Keyword Research
00:00
Bulk keyword research
00:00
Google tools for Keyword Research
00:00
Keyword Clustering and Prioritization
00:00
E-commerce website on-page optimization module
In this topic of the ecommerce SEO course, you will learn how to optimize the money pages of your e-commerce store. "Homepage, Category page, and Product page"
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E-commerce Homepage SEO Optimization
00:00
E-commerce Category Pages Optimization
00:00
E-commerce Product Page Optimization
00:00
How to manage an e-commerce blog module
In this module of the ecommerce SEO course, you will learn how to structure your blog, and how to write SEO optimized articles that rank high on Google, and get cited by AI-powered answers
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E-commerce Blog Structure
00:00
Writing a blog post
00:00
Local SEO for ecommerce stores module
In this module of this ecommerce SEO course, you will learn how to optimize your e-commerce business, to show up higher in local searches.
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Local SEO for E-commerce Stores
00:00
Nigerian E-commerce Location Page
00:00
Setting up Google Business Profile
00:00
Building e-commerce website authority module
In this ecommerce SEO course module you will learn how to build your website authority through backlinks, citation and brand awareness.
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Local Citations for E-commerce Stores
00:00
E-commerce Store Backlinks Building
00:00
Tracking ecommerce SEO campaigns module
In this module of the ecommerce SEO course, you will learn how to use Google free tracking tools to understand how your SEO efforts are performing.
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Google Search Console Tracking
00:00
E-commerce Google Analytics Tracking
00:00
Conclusion module
In this ecommerce SEO course module i will walk you through mistakes you should avoid as a newbie.
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Common E-commerce SEO Mistakes
00:00
Best E-commerce SEO course for Nigerian businesses

How to Create an SEO-Optimized Ecommerce Website Structure

In this lesson, you will learn how to set up and structure your ecommerce website for SEO success.
A properly designed ecommerce website structure helps search engines understand your store and ensures your products reach the right buyers through Google search.

We will focus on building a website that’s not just beautiful, but strategically organized to drive organic traffic, sales, and long-term SEO results.

Check Google search guidelines for ecommerce website structure.

Why Your Ecommerce Website Structure Matters

Most ecommerce business owners make one big mistake, they build their stores like a landing page instead of a structured online store.

A landing page may be good for ads (like Facebook or Google Ads), but it’s terrible for SEO because:

  • Google can’t crawl your entire site properly.

  • Pages aren’t connected in a hierarchy.

  • You can’t rank for multiple keywords or categories.

Think of your ecommerce site like a supermarket:

  • The homepage is the store entrance.

  • The category pages are the different aisles.

  • The product pages are the individual shelves with items.

  • The blog section educates, informs, and supports buyers at every stage.

A strong ecommerce website structure allows users (and Google) to move easily from one section to another — improving both rankings and conversions.

Recommended Platforms for Building Your Ecommerce Website

For this course, we will focus on two major platforms:

  1. WooCommerce (WordPress) – Best for flexibility and SEO control.

  2. Shopify – Great for simplicity but less customizable.

Since most Nigerian ecommerce entrepreneurs use WordPress, we will use WooCommerce in this course.

Step 1: Install WooCommerce and Required Plugins

To build your ecommerce site’s structure, start by installing WooCommerce, the plugin that turns your WordPress website into an online store.

Essential Plugins to Install:

  1. WooCommerce – For ecommerce functionality (products, checkout, payments).

  2. Google for WooCommerce – To connect your store to Google Merchant Center and display your products in Google Shopping results.

  3. Site Kit by Google – For integrating Google Analytics, Search Console, and PageSpeed Insights.

  4. Rank Math SEO – To optimize your site for SEO and generate an XML sitemap.

  5. LiteSpeed Cache – For improving your website speed and performance.

  6. Smush – For automatic image compression and faster load times.

  7. Really Simple SSL / Security Plugin – To secure your site and protect customer data.

  8. Google Reviews for WooCommerce – To send automated review requests to customers after purchase.

These plugins will help make your ecommerce website structure both SEO-friendly and user-friendly.

Step 2: Build a Hierarchical Site Structure

Your website hierarchy determines how your pages are connected and how link authority flows through your site.

Here’s the ideal ecommerce website structure:

A. Store Section (Money Pages)

  1. Homepage →

    • Introduces your brand and links to key categories.

  2. Category Pages →

    • Organize your products into logical groups (e.g., Electronics, Fashion, Home Appliances).

  3. Subcategory Pages (Optional) →

    • For larger stores (e.g., Kitchen Appliances → Blenders → Portable Blenders).

  4. Product Pages →

    • Each product has its own page optimized with title, description, and schema.

B. Blog Section (Content Pages)

  1. Blog Homepage →

    • Serves as the gateway to your educational content.

  2. Blog Categories →

    • Group your articles by topics (e.g., Ecommerce Tips, Buying Guides, Product Reviews).

  3. Pillar Content Pages →

    • In-depth guides that target competitive keywords.

  4. Individual Blog Posts →

    • Answer specific questions and attract long-tail traffic.

Each section links naturally to the next this internal linking helps Google understand your content relationships.

Step 3: Use Landing Pages Correctly

You can still use landing pages for advertising campaigns (e.g., Google Ads or Facebook Ads).
However, to prevent SEO confusion:

  • Tell Google not to index your ad landing pages (use the noindex tag or exclude them via Rank Math).

  • Keep your main ecommerce pages indexable — these are the ones you want to rank on Google.

This approach ensures your landing pages serve ads only, while your structured ecommerce pages remain optimized for organic visibility.

Step 4: Connect and Configure Google Integrations

Once your ecommerce website structure is ready:

  1. Connect your store to Google Merchant Center via Google for WooCommerce.

  2. Set up Google Analytics and Search Console using Site Kit by Google.

  3. Ensure your Rank Math SEO sitemap is submitted to Google Search Console.

  4. Run a test crawl to confirm Google can access and index your pages correctly.

Step 5: Keep Your Site Organized and SEO-Friendly

Here are best practices to maintain your site structure:

  • Use descriptive URLs (e.g., /category/product-name/).

  • Add breadcrumb navigation for better UX and SEO.

  • Internally link between related categories and products.

  • Avoid orphan pages (pages with no internal links).

  • Ensure each page has a unique title and meta description.

Key Takeaways

  • A solid ecommerce website structure improves SEO, user experience, and sales.

  • Use WooCommerce with supporting plugins like Rank Math, Smush, and Google Site Kit.

  • Organize your website into a clear hierarchy: homepage → categories → products → blogs.

  • Keep ad landing pages separate from SEO pages.

  • Maintain your structure with consistent updates and optimization.

Conclusion

A well-structured ecommerce website is the foundation of every successful SEO campaign.
When search engines can easily understand your site architecture, your products stand a better chance of ranking high and reaching buyers ready to purchase.

Check out our ecommerce SEO service.

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