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Course Content
Introduction to Nigerian E-commerce SEO course
In this module of this ecommerce SEO course, you will learn what is SEO, its benefits to E-commerce business owners in Nigeria.
0/3
benefits of e-commerce SEO
00:00
E-commerce sales funnels
00:00
Website trust Pages
00:00
Ecommerce SEO strategy and Initial SEO Audit module
This module of the Nigerian ecommerce SEO course focuses on helping you create an SEO strategy that works for your ecommerce business and audit your website for your ecommerce SEO journey.
0/2
E-commerce SEO Strategy
00:00
Initial ecommerce SEO audit
00:00
Best E-commerce store structure and important SEO plugins module
In this module of this ecommerce SEO training, you will learn the right ecommerce website structure, the right plugins to install, how to speed up your website, and all the essential introductory technical SEO fixes.
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SEO-optimized e-commerce website Structure
00:00
WordPress E-commerce SEO Plugins
00:00
Speeding Up an E-commerce store
00:00
Ecommerce SEO Keyword Research module
This module of this ecommerce SEO course teaches you how to research the best keywords for your website.
0/5
Product Page Keyword Research
00:00
Blog Post Keyword Research
00:00
Bulk keyword research
00:00
Google tools for Keyword Research
00:00
Keyword Clustering and Prioritization
00:00
E-commerce website on-page optimization module
In this topic of the ecommerce SEO course, you will learn how to optimize the money pages of your e-commerce store. "Homepage, Category page, and Product page"
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E-commerce Homepage SEO Optimization
00:00
E-commerce Category Pages Optimization
00:00
E-commerce Product Page Optimization
00:00
How to manage an e-commerce blog module
In this module of the ecommerce SEO course, you will learn how to structure your blog, and how to write SEO optimized articles that rank high on Google, and get cited by AI-powered answers
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E-commerce Blog Structure
00:00
Writing a blog post
00:00
Local SEO for ecommerce stores module
In this module of this ecommerce SEO course, you will learn how to optimize your e-commerce business, to show up higher in local searches.
0/3
Local SEO for E-commerce Stores
00:00
Nigerian E-commerce Location Page
00:00
Setting up Google Business Profile
00:00
Building e-commerce website authority module
In this ecommerce SEO course module you will learn how to build your website authority through backlinks, citation and brand awareness.
0/2
Local Citations for E-commerce Stores
00:00
E-commerce Store Backlinks Building
00:00
Tracking ecommerce SEO campaigns module
In this module of the ecommerce SEO course, you will learn how to use Google free tracking tools to understand how your SEO efforts are performing.
0/2
Google Search Console Tracking
00:00
E-commerce Google Analytics Tracking
00:00
Conclusion module
In this ecommerce SEO course module i will walk you through mistakes you should avoid as a newbie.
0/1
Common E-commerce SEO Mistakes
00:00
Best E-commerce SEO course for Nigerian businesses

What are the must-have website trust pages that will build trust with potential customers and search engines?

In this foundational video lesson, I will introduce you to the key website trust pages every business should create to build trust with users and optimize for search engines.

In this lesson, I emphasized how Google prioritizes trusted sources when delivering search results and how the right on-site content helps establish website credibility and transparency.

What is the Importance of Trust in SEO

    • Google aims to provide the best answers from trusted sources.

    • Trust is built not only through content but also through transparency about your business using your website credibility pages.

    • Human users and Google both need to see evidence that a real, reliable business operates the website.

Critical website trust pages to create

1. About Us Page

  • Describe your business clearly: who you are, what you do, and when you started.

  • Optional: Include your mission, vision, and any relevant business milestones.

  • Ensure list your team members here or link to a dedicated team page.

2. Team Page (Optional)

  • Highlight the key individuals in your company.

  • Helps humanize your brand and build more trust.

3. Author Bio Section (Autobio)

  • A small author description is added to blog posts (either at the top or bottom).

  • Signals to Google that content is produced by a real person with authority or expertise.

  • Should be added site-wide to all blog content.

4. Returns & Refund Policy Page

  • Reassures customers that they can return or replace faulty products.

  • Builds credibility and trust, especially for e-commerce businesses.

5. Privacy Policy Page

  • Important if you collect payments or user data.

  • Demonstrates that user information is handled securely and ethically.

6. FAQ Page (Optional)

  • Contains answers to common customer questions.

  • Enhances user experience and adds relevant SEO content.

  • Considered the least critical among the listed pages, but still useful.

Key Takeaways:

  • Trust is central to SEO. Your website must appear legitimate to both users and search engines.

  • These core pages act as trust signals that show Google and visitors that your site is safe, transparent, and run by real people.

  • A strong foundation of business information pages increases your chances of ranking and converting traffic.

  • This setup also helps prevent poor reviews and builds a sustainable online presence.

what is credibility of a website?

The credibility of a website refers to how trustworthy, reliable, and authoritative the website appears to its visitors and to search engines like Google.

In simple terms, it’s how much people (and Google) believe the information or trust the brand behind the website. You can build the credibility of your website using the website trust pages i listed above.

Check out our done for you e-commerce SEO service for Nigerian businesses.

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