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Course Content
Introduction to Nigerian E-commerce SEO course
In this module of this ecommerce SEO course, you will learn what is SEO, its benefits to E-commerce business owners in Nigeria.
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benefits of e-commerce SEO
00:00
E-commerce sales funnels
00:00
Website trust Pages
00:00
Ecommerce SEO strategy and Initial SEO Audit module
This module of the Nigerian ecommerce SEO course focuses on helping you create an SEO strategy that works for your ecommerce business and audit your website for your ecommerce SEO journey.
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E-commerce SEO Strategy
00:00
Initial ecommerce SEO audit
00:00
Best E-commerce store structure and important SEO plugins module
In this module of this ecommerce SEO training, you will learn the right ecommerce website structure, the right plugins to install, how to speed up your website, and all the essential introductory technical SEO fixes.
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SEO-optimized e-commerce website Structure
00:00
WordPress E-commerce SEO Plugins
00:00
Speeding Up an E-commerce store
00:00
Ecommerce SEO Keyword Research module
This module of this ecommerce SEO course teaches you how to research the best keywords for your website.
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Product Page Keyword Research
00:00
Blog Post Keyword Research
00:00
Bulk keyword research
00:00
Google tools for Keyword Research
00:00
Keyword Clustering and Prioritization
00:00
E-commerce website on-page optimization module
In this topic of the ecommerce SEO course, you will learn how to optimize the money pages of your e-commerce store. "Homepage, Category page, and Product page"
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E-commerce Homepage SEO Optimization
00:00
E-commerce Category Pages Optimization
00:00
E-commerce Product Page Optimization
00:00
How to manage an e-commerce blog module
In this module of the ecommerce SEO course, you will learn how to structure your blog, and how to write SEO optimized articles that rank high on Google, and get cited by AI-powered answers
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E-commerce Blog Structure
00:00
Writing a blog post
00:00
Local SEO for ecommerce stores module
In this module of this ecommerce SEO course, you will learn how to optimize your e-commerce business, to show up higher in local searches.
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Local SEO for E-commerce Stores
00:00
Nigerian E-commerce Location Page
00:00
Setting up Google Business Profile
00:00
Building e-commerce website authority module
In this ecommerce SEO course module you will learn how to build your website authority through backlinks, citation and brand awareness.
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Local Citations for E-commerce Stores
00:00
E-commerce Store Backlinks Building
00:00
Tracking ecommerce SEO campaigns module
In this module of the ecommerce SEO course, you will learn how to use Google free tracking tools to understand how your SEO efforts are performing.
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Google Search Console Tracking
00:00
E-commerce Google Analytics Tracking
00:00
Conclusion module
In this ecommerce SEO course module i will walk you through mistakes you should avoid as a newbie.
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Common E-commerce SEO Mistakes
00:00
Best E-commerce SEO course for Nigerian businesses

How to create an SEO-Optimized eCommerce website using WordPress SEO Plugins.

Building a successful eCommerce store starts with getting the structure right. In this lesson, we will go step-by-step through setting up your WooCommerce store and connecting the key WordPress SEO plugins that help Google discover, crawl, and index your pages effectively.

What are the steps in building a solid SEO foundation for a WooCommerce store?

You need to install and configure the various WordPress SEO plugins to build a solid SEO foundation.

1. Setting Up WooCommerce for SEO

To implement a good ecommerce website structure, you will need to install WooCommerce and design all the essential ecommerce pages, product pages, category pages, cart, and checkout pages. Your WooCommerce store setup affects how Google understands your website.
To start:

  • Go to WooCommerce → Settings.

  • Enter your business details (address, currency, and selling regions).

  • Choose which countries you sell to.

  • Ensure your store homepage is properly configured (later, you will set your actual homepage).

Tip: Google’s crawl process works in three stages discovery, crawling, and indexing. A well-structured WooCommerce setup helps Google easily navigate your store’s product and category pages.

2. Connect Google Search Console

Next, connect your store to Google Search Console (GSC), a free tool that tracks how your website performs in Google Search. You can follow our process of using Google site kit plugin through this article or follow the steps below.

Steps:

  1. Visit search.google.com/search-console.

  2. Click “Add Property” and enter your store URL.

  3. Verify ownership (using your domain or HTML tag).

  4. Once verified, GSC will show your impressions, clicks, average position, and top-performing keywords.

This connection ensures Google can access your site data and index new pages efficiently.

3. Set Up Google Analytics

While Search Console shows how your website performs in search, Google Analytics helps you understand what visitors do once they land on your site.

To integrate Analytics:

  1. Go to analytics.google.com.

  2. Create an account → select your country → accept terms.

  3. Connect the same email used in Search Console.

  4. Install one of the wordpress SEO plugins Google Site Kit plugin on WordPress to monitor all the Google data on your WordPress dashboard.

Now you can track:

  • Visitor behavior (bounce rate, conversions, drop-offs).

  • Which products users view most.

  • Pages that drive the highest revenue.

4. Set Up Google Merchant Center

For eCommerce SEO, you want your products to appear in Google Shopping results.
To do this:

  1. Visit merchants.google.com.

  2. Install the next WordPress SEO plugin Google for WooCommerce plugin

  3. Connect your WooCommerce store via the Google for WooCommerce plugin.

  4. Sync your product feed.

When optimized properly, your products can appear in Google’s shopping tab, even without paid ads.

5. Install and Configure Rank Math SEO Plugin

The Rank Math SEO plugin is one of the most powerful wordpress SEO plugins for eCommerce.

Setup process:

  1. Install Rank Math → go to Setup Wizard.

  2. Choose Advanced Mode.

  3. Select your website type:

    • Organization (for general stores)

    • Local Business (for local shops)

  4. Add your site name, logo, and social media links.

  5. Enable XML Sitemap (this helps Google understand your site’s structure).

    • Keep posts, pages, and products included.

    • Include images in your sitemap.

Important: Never turn off your sitemap it tells Google which pages exist on your website.

6. Configure Schema and Meta Settings

Schema helps search engines understand your content type (article, product, page, etc.).
For an eCommerce store:

  • Set Product Schema for product pages.

  • Use Article Schema for blog posts.

  • Add default meta titles and meta descriptions for all content types.

Example:
Title Tag: Vasel Smart Gadgets Store | Affordable Electronics in Nigeria
Meta Description: Shop affordable smart gadgets and electronics at Vasel. Discover phones, chargers, and accessories optimized for fast delivery and great prices.

7. Secure Your Store with SSL

Having an SSL certificate ensures your site is HTTPS-secured, improving both trust and SEO.

If your store shows “Not Secure” in the address bar:

  1. Install Really Simple SSL plugin.

  2. Activate it and enable SSL.

  3. Optionally enable firewall protection for added security.

A secure connection protects customer data and improves your store’s credibility in Google’s eyes.

8. Optimize Images for Speed (Using Smush)

Fast-loading product pages are critical for SEO and conversions.
Use any of wordpress SEO plugins that compresses images, like: Smush (or Imagify) to:

  • Compress large product images.

  • Enable lazy loading to delay image loading until visible on screen.

  • Automatically optimize images for SEO during upload.

9. Summary

At this point, your eCommerce store has a strong SEO foundation.
You have:

  • Installed and configured essential wordpress SEO plugins (Rank Math SEO, Google Site Kit, Smush, Google for WooCommerce, Really Simple SSL).

  • Connected Google Analytics, Search Console, and Merchant Center.

  • Created XML sitemaps and structured data (schema).

  • Optimized for speed, security, and crawlability.

Once your store structure is SEO-ready, the next step is on-page optimization.

You can also check out our done for you ecommerce SEO service.

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