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Course Content
Introduction to Nigerian E-commerce SEO course
In this module of this ecommerce SEO course, you will learn what is SEO, its benefits to E-commerce business owners in Nigeria.
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benefits of e-commerce SEO
00:00
E-commerce sales funnels
00:00
Website trust Pages
00:00
Ecommerce SEO strategy and Initial SEO Audit module
This module of the Nigerian ecommerce SEO course focuses on helping you create an SEO strategy that works for your ecommerce business and audit your website for your ecommerce SEO journey.
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E-commerce SEO Strategy
00:00
Initial ecommerce SEO audit
00:00
Best E-commerce store structure and important SEO plugins module
In this module of this ecommerce SEO training, you will learn the right ecommerce website structure, the right plugins to install, how to speed up your website, and all the essential introductory technical SEO fixes.
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SEO-optimized e-commerce website Structure
00:00
WordPress E-commerce SEO Plugins
00:00
Speeding Up an E-commerce store
00:00
Ecommerce SEO Keyword Research module
This module of this ecommerce SEO course teaches you how to research the best keywords for your website.
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Product Page Keyword Research
00:00
Blog Post Keyword Research
00:00
Bulk keyword research
00:00
Google tools for Keyword Research
00:00
Keyword Clustering and Prioritization
00:00
E-commerce website on-page optimization module
In this topic of the ecommerce SEO course, you will learn how to optimize the money pages of your e-commerce store. "Homepage, Category page, and Product page"
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E-commerce Homepage SEO Optimization
00:00
E-commerce Category Pages Optimization
00:00
E-commerce Product Page Optimization
00:00
How to manage an e-commerce blog module
In this module of the ecommerce SEO course, you will learn how to structure your blog, and how to write SEO optimized articles that rank high on Google, and get cited by AI-powered answers
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E-commerce Blog Structure
00:00
Writing a blog post
00:00
Local SEO for ecommerce stores module
In this module of this ecommerce SEO course, you will learn how to optimize your e-commerce business, to show up higher in local searches.
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Local SEO for E-commerce Stores
00:00
Nigerian E-commerce Location Page
00:00
Setting up Google Business Profile
00:00
Building e-commerce website authority module
In this ecommerce SEO course module you will learn how to build your website authority through backlinks, citation and brand awareness.
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Local Citations for E-commerce Stores
00:00
E-commerce Store Backlinks Building
00:00
Tracking ecommerce SEO campaigns module
In this module of the ecommerce SEO course, you will learn how to use Google free tracking tools to understand how your SEO efforts are performing.
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Google Search Console Tracking
00:00
E-commerce Google Analytics Tracking
00:00
Conclusion module
In this ecommerce SEO course module i will walk you through mistakes you should avoid as a newbie.
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Common E-commerce SEO Mistakes
00:00
Best E-commerce SEO course for Nigerian businesses

How to Speed Up Your eCommerce Website for Better SEO Performance

A fast website is critical for both SEO rankings and user experience. In this lesson, you will learn how to properly speed up your eCommerce website using the best WordPress speed optimization plugins, including WP Rocket, LiteSpeed Cache, Smush, and Asset CleanUp.

By the end, you will understand how to improve Core Web Vitals, optimize your wordpress website and WooCommerce store performance, and reduce your page load time from 5 seconds to under 2 seconds.

Why does eCommerce website or wordpress website speed up matter?

Your wordpress website speed up directly affects:

  • Google Rankings – Core Web Vitals are now part of Google’s ranking factors.

  • User Experience – A 1-second delay can reduce conversions by up to 20%.

  • Sales and Retention – Fast-loading stores improve trust and reduce bounce rates.

If your website is slow, even great SEO won’t perform well. That is why we are optimizing your WordPress website speed before moving into deeper SEO.

What are the best website speed up wordpress plugins?

This recommended list of best website speed up wordpress plugins is curated based on their excellent performance on Nigerian wordpress websites.

Recommended Plugin 1: WP Rocket

The best website speed-up plugin for WordPress is WP Rocket. It’s a premium tool ($59/year) that automates nearly all key performance optimizations.

Here is how to set it up:

Step 1: Install WP Rocket

  • Go to https://wp-rocket.me/ → buy WP Rocket → download plugin.

  • Go to Plugins → Add New → Upload Plugin.

  • Upload and activate your WP Rocket ZIP file.

Step 2: Enable File Optimization

Go to Settings → WP Rocket → File Optimization.

  • Minify CSS Files

  • Combine CSS Files

  • Minify JavaScript Files

  • Combine JavaScript Files

  • Delay JavaScript Execution

Tip: If your site breaks after minification, exclude the problematic plugin or contact a website design company in Nigeria for setup.

Step 3: Media Optimization

Navigate to Media Settings:

  • Enable LazyLoad for images and iframes.

  • Add Missing Image Dimensions.

If you already use Smush or Imagify, you can skip WP Rocket’s image optimization, both integrate perfectly.

Step 4: Caching & Preloading

Under Cache Settings:

  • Enable caching for logged-in and logged-out users.

  • Turn on Preload Cache.
    This feature stores a version of your pages so returning visitors see them instantly, while your server loads newer versions in the background.

Step 5: Database Optimization

Navigate to Database → Optimize Tables to clean:

  • Post revisions

  • Transients

  • Spam comments

This keeps your database lean and speeds up server response time.

Recommended plugin 2: free alternative LiteSpeed Cache Plugin

If you don’t have the $59 for WP Rocket, you can use LiteSpeed Cache, a great free alternative for WordPress speed optimization.

Steps:

  • Install and activate the wordpress website speed up plugin LiteSpeed Cache.

  • The default settings are already optimized, no advanced configuration needed.

  • Make sure not to use both WP Rocket and LiteSpeed Cache together.

LiteSpeed Cache includes built-in page caching, image optimization, and CDN support, giving you a strong performance boost for free.

Recommended plugin 3: Remove unused plugins and scripts with asset cleanup

Every plugin adds code that can slow your website down hence you need a plugin that clears the code helping you with your ecommerce website speed up.
Use the Asset CleanUp plugin to unload unnecessary scripts on specific pages.

For example:

  • Disable Customer Review plugin on your homepage.

  • Keep Analytics active on all pages to track performance.

Steps:

  1. Login to your wordpress website backend.

  2. Visit the live page you want to edit.

  3. Click “Manage Assets” on the top bar.

  4. Unload any unused CSS or JS files for that page.

  5. Save and test your site.

Always create a backup before making these edits.

Rcommended plugin 4: Image optimization with Smush or Imagify

Large image files are one of the biggest causes of slow page speed.
Install Smush or Imagify to automatically compress and optimize your product images.

Best Image Settings:

  • Start by using the bulk smush to smush all the images on your wordpress website, leave all the settings at default.

  • Enable Lazy Loading (loads images only when needed).

Smush integrates well with most speed up website wordpress plugins like LiteSpeed and WP Rocket, making it the easiest option.

Using Cloudflare CDN for global wordpress website speed up

If your site is hosted outside Nigeria or you serve an international audience, enable Cloudflare CDN.

Cloudflare caches your site content in servers around the world, reducing latency and delivering pages from the nearest location.

  • Go to cloudflare.com

  • Sign up and add your domain

  • Change your domain’s nameservers to Cloudflare’s nameservers on your domain name provider’s dashboard.

  • Add your A records of cloudflare.

  • Recheck your speed. you will notice a significant improvement

If your website is hosted locally in Nigeria or West Africa, Cloudflare may not be necessary unless you target global customers.

Test Your Speed with Google PageSpeed Insights

Once your caching and optimization are set up, it’s time to test.

Visit PageSpeed Insights → paste your homepage URL → click Analyze.

You will get:

  • Performance score (0–100)

  • Look at the Core Web Vitals report (LCP, FCP, CLS, Speed index), for anyone that is green is good, but rest colors needs impromovents, using the suggestion below

  • Suggestions like:

    • “Enable text compression”

    • “Reduce JavaScript execution time”

    • “Serve images in next-gen formats”

These are exactly the issues WP Rocket and LiteSpeed Cache help you fix.

Track Performance in Google Search Console

Inside Search Console, go to:

  • Experience → Core Web Vitals
    This report shows whether your pages are considered “Good,” “Needs Improvement,” or “Poor.”

Your goal:

  • Largest Contentful Paint (LCP) below 2.5s

  • First Input Delay (FID) below 100ms

  • Cumulative Layout Shift (CLS) below 0.1

When your Core Web Vitals improve, your SEO rankings and user satisfaction increase too.

Summary: Your eCommerce Speed Optimization Checklist

  • Install and configure WP Rocket or LiteSpeed Cache
  • Enable lazy loading for images and videos
  • Minify and combine CSS/JS files
  • Enable page caching and preloading
  • Optimize your database and images
  • Use Cloudflare CDN for global reach
  • Remove unused scripts with Asset CleanUp
  • Test results in PageSpeed Insights
  • Track Core Web Vitals in Google Search Console

You can check out our done for you eCommerce SEO service.

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