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Course Content
Introduction to E-commerce SEO in Nigeria
In this module, you will learn what is SEO, its benefits to E-commerce business owners in Nigeria.
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benefits of e-commerce SEO
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Nigerian E-commerce SEO student
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Must-Have SEO Pages
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SEO strategy and Initial Audit
This Topic focuses on helping you create a strategy that works for your business. After which, you will audit your website to know the next step to take in your SEO journey.
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E-commerce SEO Strategy
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Initial SEO audit
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SEO optimized E-commerce store structure, and SEO plugins
In this topic, you will learn the right website structure for SEO, the right plugins to install, how to speed up your website, and all the essential technical SEO fixes.
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SEO-friendly e-commerce Structure
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WordPress E-commerce SEO Plugins
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Speeding Up an E-commerce store
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Keyword Research
This module teaches you how to research the best keywords for your website
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Product Page Keyword Research
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Blog Post Keyword Research
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Full scale blog Keyword Research
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Google tools for Keyword Research
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Keyword Clustering and Prioritization
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On-page optimization
In this topic, you will learn how to optimize the money pages of your e-commerce store. "Homepage, Category page, and Product page"
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E-commerce Homepage Optimization
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E-commerce Category Pages Optimization
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E-commerce Product Page Optimization
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Managing an SEO blog
In this topic, you will learn how to structure your blog, and how to write SEO optimized articles that rank high on Google
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E-commerce Blog Structure
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Writing a blog post
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Local SEO for Nigeria e-commerce
In this topic, you will learn how to optimize your e-commerce business, to show up higher in searches in the locations you serve.
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Local SEO for E-commerce Stores
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Nigerian E-commerce Location Page
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Setting up Google Business Profile
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Building Website Authority
An authoritative website is essential to rank higher on Google searches. Hence you need to build your website authority by building backlinks, citation and brand awareness.
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Local Citations for E-commerce Stores
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E-commerce Store Backlinks Building
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Tracking performance
In this topic you will learn how to use Google free tracking tools to understand how your efforts are performing.
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Google Search Console Tracking
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E-commerce Google Analytics Tracking
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Conclusion
Here i will walk you through mistakes you should avoid as a newbie.
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Common E-commerce SEO Mistakes
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E-commerce SEO for Nigerian businesses

In this lesson, you’ll learn how to develop a tailored SEO strategy that aligns with your business goals and product catalog, whether you’re selling a single product or managing hundreds.

You will also understand the importance of auditing your website as the foundation of your SEO efforts.

We break down how to structure your content for different stages of the marketing funnel, top, middle, and bottom, and how your SEO strategy should adapt based on:

  • The number of products you sell (1, under 50, 50–500, or 500+)

  • Your technical SEO requirements

  • Your business revenue and SEO budget

  • Whether you are aiming to maintain growth or scale aggressively

You will also learn:

  • How to build content that ranks in AI Overviews and answer engines

  • The correct backlink strategy based on your business size

  • When to implement SEO yourself and when to hire an agency

By the end of this lesson, you will have a clear roadmap to create an effective, scalable SEO strategy, plus insights into how to regularly audit and improve your site for long-term success.

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