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Course Content
Introduction to E-commerce SEO in Nigeria
In this module, you will learn what is SEO, its benefits to E-commerce business owners in Nigeria.
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benefits of e-commerce SEO
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Nigerian E-commerce SEO student
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Must-Have SEO Pages
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SEO strategy and Initial Audit
This Topic focuses on helping you create a strategy that works for your business. After which, you will audit your website to know the next step to take in your SEO journey.
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E-commerce SEO Strategy
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Initial SEO audit
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SEO optimized E-commerce store structure, and SEO plugins
In this topic, you will learn the right website structure for SEO, the right plugins to install, how to speed up your website, and all the essential technical SEO fixes.
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SEO-friendly e-commerce Structure
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WordPress E-commerce SEO Plugins
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Speeding Up an E-commerce store
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Keyword Research
This module teaches you how to research the best keywords for your website
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Product Page Keyword Research
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Blog Post Keyword Research
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Full scale blog Keyword Research
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Google tools for Keyword Research
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Keyword Clustering and Prioritization
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On-page optimization
In this topic, you will learn how to optimize the money pages of your e-commerce store. "Homepage, Category page, and Product page"
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E-commerce Homepage Optimization
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E-commerce Category Pages Optimization
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E-commerce Product Page Optimization
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Managing an SEO blog
In this topic, you will learn how to structure your blog, and how to write SEO optimized articles that rank high on Google
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E-commerce Blog Structure
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Writing a blog post
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Local SEO for Nigeria e-commerce
In this topic, you will learn how to optimize your e-commerce business, to show up higher in searches in the locations you serve.
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Local SEO for E-commerce Stores
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Nigerian E-commerce Location Page
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Setting up Google Business Profile
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Building Website Authority
An authoritative website is essential to rank higher on Google searches. Hence you need to build your website authority by building backlinks, citation and brand awareness.
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Local Citations for E-commerce Stores
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E-commerce Store Backlinks Building
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Tracking performance
In this topic you will learn how to use Google free tracking tools to understand how your efforts are performing.
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Google Search Console Tracking
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E-commerce Google Analytics Tracking
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Conclusion
Here i will walk you through mistakes you should avoid as a newbie.
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Common E-commerce SEO Mistakes
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E-commerce SEO for Nigerian businesses

This introductory lesson lays the foundation for understanding how SEO can transform your e-commerce business in Nigeria. If you’ve ever wondered whether SEO is right for your online store or how it can help you generate consistent sales without relying solely on paid ads, this lesson is your starting point.

You will discover who this course is designed for, whether you are:

  • A supermarket owner with a website trying to get steady online sales from your local area (like Lekki or other parts of Nigeria),

  • An e-commerce business owner doing ₦2 million+ in monthly revenue who wants to build sustainable traffic and brand authority,

  • A new business owner who manufactures or private-labels their own products,

  • Or someone planning for long-term growth in e-commerce over the next 3–5 years.

We’ll break down what SEO is, why it matters, and how it helps Nigerian shoppers find your products through Google. You will learn how SEO works for different types of online stores, including those using WhatsApp, checkout pages, or landing pages, and see how optimized category and product pages can drive high-quality organic traffic that converts.

This lesson also covers:

  • The typical buyer journey via Google Search

  • The practical process of how a sale happens from search to checkout

  • Why SEO helps stabilize and grow your monthly sales (e.g., from 0–50 sales to over 100+)

  • How to align your business goals with SEO strategy from the start

  • What to expect from the rest of the course, including practical tutorials, tool demos, free/paid tool walkthroughs, SEO checklists, AI prompts, and resources for long-term implementation

By the end of this lesson, you will understand how SEO fits into your business strategy, why it’s essential for lasting growth, and how this course will equip you to implement it effectively, even if you’ve never done SEO before.

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