A lot of SEO changes took place in November 2025, transforming the way most people receive answers to their queries online.
People can now research products to buy on ChatGPT, with a new shopping research feature. Gemini now powers Google AI mode’s answers, while SEO communities debate whether SEO is still worth it.
Here are all the updates that took place in November 2025.
Key Takeaway
- ChatGPT’s new shopping research feature means e-commerce SEO is important to show up in recommendations.
- ChatGPT’s inclusion of images in answers portrays the importance of image SEO for Nigerian e-commerce businesses and blogs.
- Gemini 3 launches and is used to power Google AI mode’s answer.
- Gemini 3’s agentic capabilities are deployed in Google search, making website user experience more important.
- Google Search Console now has branded search filters in its dashboard.
Explore SEO news for November 2025 below:
November 2025 ChatGPT search Updates
ChatGPT released updates that change how users discover information while using it. Features like shopping research, multimedia answers, and instant checkout are about to redefine e-commerce in Nigeria and all over the world.
OpenAI launches in-chat shopping research for users.
OpenAI has released shopping research for users around the world. Users can now ask ChatGPT to research the internet for products that suit their preferences, based on their previous conversations.
What does ChatGPT’s shopping research feature mean for Nigerian e-commerce owners?
Generic product descriptions won’t help products show up as options in these research results. It is now time for a clear, detailed product description with applications of the products.
Including a clear product description increases the chances of a product being shown to new users. Learn how to optimize your Nigerian e-commerce store.
ChatGPT includes images in answers
ChatGPT now includes images in its answers to help users “quickly understand topics like well-known people, places, and products.”
What does this image inclusion in answers by ChatGPT mean for you as a Nigerian website owner?
As a website owner, you need to properly optimize your images to improve your chances of being featured in answers.
Your product and brand images now serve as another opportunity for traffic and discovery in search.
November 2025 Google search Updates
Google continues to further integrate AI-powered search into its search products.
Gemini 3 to power Google AI mode
Google rolled out Gemini 3 in late November, and it has been tasked to power AI mode.
This means Gemini can help users with agent tasks like booking hotels, car rentals, flights, calendars, making plans, and so much more, all inside AI mode.
What does Gemini 3’s agentic capabilities in AI mode mean for you as a Nigerian website owner?
When managing a website that requires prospects to book your offerings, make the booking process so simple that the Gemini bot can place a booking.
Including SEO elements like title tags, meta description, descriptive H1, form heading, and keyword-optimized booking process description is now essential for bots to understand and locate the booking page.
Google Search Console adds branded queries filter
Google has announced that SEOs and website owners can now differentiate between how much traffic and impressions branded queries (searches that include your brand name and its variations) bring to their website, as well as non-branded queries.
You can do this using the new branded queries filter in your Google Search Console performance page.
What does the GSC branded queries filter mean for you as a Nigerian website owner?
This means understanding how popular a brand/business is now easier than ever before. Secondly, it is easier to understand if Google knows the various brand names of a business and its variations.
Thirdly, this report shows how many new people are discovering a website through organic search and how they are interacting with it, “CTR”.
Major November 2025 Global SEO news
Global search news shines more light on Perplexity’s progress and the hurdles it has to overcome.
Amazon sues Perplexity over its ‘agentic’ Comet shopping assistant
Amazon has sued Perplexity over its Comet browser’s “agentic” shopping feature.
Amazon accused Perplexity of secretly accessing private Amazon customer accounts through its Comet browser agent while pretending to be a bot.
Amazon also added that this poses a security threat to customers’ data as well as degrades customers’ shopping experience.
Source: Reuters
In my view, this might slow down the progress of agentic shopping. Giving e-commerce owners time to adapt to agentic shopping.
Perplexity seals a deal with Snap to power Snapchat’s “My AI” chatbot
Perplexity is planning on increasing its user base by partnering with Snapchat to power its “My AI” chatbot; this deal will add a massive chat-native audience to Perplexity users.
If this deal comes to life, it will significantly increase website AI referral traffic.
Adobe buys SEO software Semrush for $1.9 billion
Adobe announced it will acquire Semrush (an SEO software firm) for about $1.9 billion. Semrush is known for keyword research and analytics, and this deal (expected to close mid-2026) signals big consolidation in the SEO tools market.
For many SEO specialists, this is a sign that SEO isn’t dead
Major SEO Industry debates
In November 2025, SEO subreddits’ discussions focused heavily on SEO and AI. Is SEO still worth it?
Most of the responses were positive, while some emphasized the need to make website content easy for AI and LLMs to understand.
Sources: Subreddit: Digital marketing, subreddit: Googlemybusiness
The key takeaway from these discussions is to optimize your website to be cited by AI, build expertise-driven content, and make every brand/business visible in search on every platform (YouTube, TikTok, Instagram, etc).
LinkedIn and X conversations centered around AEO and GEO, on how to get cited in AI answers.
How to adapt SEO strategies to increase a website and business’s chances of showing up in AI answers was the center of the conversation.
Conclusion
To stay visible and profitable as a business in this AI search world, preparing your website for AI search and agents is important.
From shopping research to browser agents that perform tasks on behalf of searchers, all are set up to scan through websites looking for the best result, perform tasks, and give the searcher he or she’s desire.
If your website is not set up to be the right answer for the right prompt, your website and business will soon be invisible in search results, so now is the time for AI seo. Check out our SEO services.
